Agency News
The Hindu flips the review lens on readers in Labour Day campaign, reframing audience as workforce
The Hindu marked Labour Day with a campaign that assigns star ratings to readers, positioning news consumption as labour.
The Hindu marked Labour Day with a campaign that assigns star ratings to readers, positioning news consumption as labour.
Kwality Wall’s has introduced a new milk-based tub range, indicating a strategic pivot towards higher-quality ingredients and premium formats.
Times Now anchor Navika Kumar has launched a podcast titled ‘Baatein Dil Se’, expanding her presence into long-form digital audio.
Seagram’s Xclamat!on Mixers created a large-scale Mumbai installation powered by user participation as part of its latest campaign.
Wellbeing Nutrition has launched new whey protein flavours, fronted by the cast of the upcoming film Dhurandhar.
redBus’ latest ‘Aai Shappath’ campaign highlights everyday bus travel moments to deepen relatability and drive consideration.
WPP has revived Amazon India’s ‘Aur Dikhao’ campaign, repositioning it to drive deeper product discovery and shopper consideration.
Chupps’ new campaign uses a ‘sleeping feet’ metaphor to communicate product comfort and ease of wear.
Political advertising for the Kerala Assembly Elections 2026 surged in the final week, led by print and radio spends.
Summercool has come on board as presenting sponsor for Teen Taal on Aaj Tak.