Agency News
Mia by Tanishq Turns "Someday" Into "Today" With Aneet Padda
Mia by Tanishq's new film with Aneet Padda reframes the diamond ring as a self-bought celebration, extending its "Precious, Every Day" platform beyond milestones.
Mia by Tanishq's new film with Aneet Padda reframes the diamond ring as a self-bought celebration, extending its "Precious, Every Day" platform beyond milestones.
Pune-based Mantra Group signs Ranbir Kapoor as brand ambassador, using star power and a brand film to back its expansion into Mumbai and global luxury.
Whirlpool of India's "Simply Peerless" campaign revives its iconic jingle across three films, spotlighting intelligence, adaptability and design in its Luxuriem four-door refrigerators.
Hansaplast launches 10 washproof printed plasters in Sports and Wildlife variants, with Jonty Rhodes, positioning minor scrapes as part of play and blocking 99% of bacteria.
FUJIFILM India names Rashmika Mandanna ambassador for Electronic Imaging, instax and Photo Imaging, targeting younger audiences who create digitally and still treasure physical prints.
Foodstrong signs Sara Ali Khan as protein moves beyond gyms. India's Rs 44,000 crore market could more than triple in a decade.
Zouk's "Always Holding Your Hand" campaign, with Kriti Sanon and The Script Room, personifies the bag as a companion, marking their fifth film together.
Fastrack Perfumes' film with Pratibha Ranta uses desserts, berries and vanilla cues to explain gourmand scents, built on the "Deliciously Addictive" idea for younger consumers.
ICICI Prudential Life becomes ICICI Life Insurance, launching "Har Kal Aasaan" to make life insurance simpler, more transparent and flexible, building on 25 years and 20 crore customers.
Crocs' "Feel It All" festive film follows KL Rahul through a "dhoom scroll," blending social-first storytelling with diverse celebrations and a return to real-life togetherness.