Dabur Launches Influencer-Led IP 'Miswaknama' for Meswak Toothpaste

Dabur's 'Miswaknama' is a digital-first influencer-led campaign highlighting the cultural significance of Miswak in traditional oral care, marking a strategic shift towards connecting with digitally native audiences and positioning Miswak as a relevant natural ingredient in contemporary wellness.

Omnicom swallows IPG and Indian adland is still processing the aftershock

The $13.5 billion Omnicom–IPG merger completed in November 2025. Six of India's biggest agency brands now sit under one roof. Here's what it means for the industry.