JSW Group extends its 'Rukna Nahi Hai' campaign, celebrating India's hockey legacy while rallying nationwide support for both teams ahead of the FIH Hockey World Cup 2026.
Axis Bank's latest NRI campaign blends emotion with digital banking, highlighting relationship-led services that help overseas Indians stay closely connected with families in India.
Servotech's new Sonu Sood campaign simplifies solar lithium battery technology through relatable storytelling, reinforcing trust, consumer awareness and the growing mainstream appeal of clean energy.
Instamart’s Raksha Bandhan campaign pairs Bollywood nostalgia with quick commerce, using humour and a 10-gram silver voucher to drive festive shopping engagement and conversions.
MyFitness partners with creator Rohan Sehgal to showcase how food pairing influences glucose response, using measurable data to make functional nutrition more relatable and engaging.
Mathrubhumi’s Onam campaign replaces festive clichés with four inspiring changemakers, presenting culture, conservation, traditional knowledge and technology as Kerala’s enduring spirit of Maveli.
IGP’s ‘The Rakhi Promise’ campaign combines emotional storytelling, creator collaborations and 90-minute delivery to redefine festive gifting for modern Indian consumers.
Croma’s ‘Ghar Banta Hai Croma Se’ campaign blends emotional storytelling, omnichannel engagement and retail experiences to strengthen its connect with modern Indian households.
Arvind launches its AW’26 AD Denim collection with Raghav Juyal, combining authentic storytelling and bespoke customisation to strengthen its premium denim positioning in India.
Crompton unveils Crompton 2.0 with a new identity, premium Rhion sub-brand and patented water purifier, signalling a sharper innovation-led growth strategy in India.