Hettich India and Wondrlab reposition drawers as lifestyle enablers through a design-led campaign aimed at reinforcing category leadership and long-term brand recall.
Greenply replaced product claims with a live 510-kg sumo wrestling demonstration at MATECIA Expo 2026, signalling a future where experiential proof outperforms feature-led marketing.
Hocco's Bullet Ice Cream, inspired by Mirzapur: The Movie, reflects a growing marketing trend where entertainment IP evolves into collectible consumer products and experiences.
Lahori Zeera's latest campaign seeks to reclaim "thanda" from multinational cola brands, signalling how challenger brands are increasingly competing through culture, not just consumption.
Sony Sports' 'Not a Gentleman’s Game' positions women's cricket beyond stereotypes, using Harmanpreet Kaur to celebrate performance, confidence and India's championship-winning momentum.
Radico Khaitan expands Magic Moments with Aam Panna, reflecting rising demand for flavoured vodka as Indian tastes, premiumisation and digital-first brand storytelling converge.
Acer's partnership with Akshay Kumar underscores its shift from computing to connected living, positioning the House of Acer as an integrated consumer technology ecosystem.
Titan Raga's latest campaign with Alia Bhatt redefines beauty through confidence and choice, signalling a broader shift towards authenticity-led storytelling in brand communication.
Furlenco's new three-film digital campaign celebrates women's post-work rituals, positioning home as an emotional sanctuary where comfort, authenticity and self-expression seamlessly come together.
boltt names Ayushmann Khurrana brand ambassador as it enters India's smartphone market, pairing celebrity appeal with the launch of its first Ace 5G and Evo devices.