Agency News
RCB Changes Hands at ₹16,660 Cr as Institutional Capital Deepens Play in IPL Franchises
A consortium led by Birla, Times Group, Bolt Ventures and Blackstone has acquired RCB in an all-cash ₹16,660 crore deal.
A consortium led by Birla, Times Group, Bolt Ventures and Blackstone has acquired RCB in an all-cash ₹16,660 crore deal.
IPL team sponsorship revenues have crossed ₹1,000 crore, putting the league in closer commercial comparison with global properties like the NFL and EPL
Utkarsh Small Finance Bank has partnered with Mumbai Indians as its official banking partner for IPL 2026 to expand brand reach and consumer trust
Godrej Consumer Products has released a CSR film repositioning mosquito prevention as a public health responsibility rather than a seasonal inconvenience.
Crocs has appointed KL Rahul as brand ambassador to strengthen its cultural and lifestyle relevance in India.
Zed Black has launched a new campaign featuring MS Dhoni to strengthen brand recall and cultural resonance in a competitive incense stick category.
EcoLink has signed on as an associate sponsor for Rajasthan Royals, expanding its presence in the IPL sponsorship ecosystem.
Nazara Technologies will acquire controlling stakes in Bluetile and BestPlay in a $100.3 million transaction to expand its presence in real-money gaming.
Publicis Groupe has reportedly stopped recommending The Trade Desk to clients following audit-related concerns
Lizol has launched a new bathroom cleaning product, marking its entry into a closely contested hygiene segment.