Agency News
Limca Appoints Ananya Panday to Drive Social-First Brand Strategy
Limca has named Ananya Panday as its new brand ambassador with a mandate to strengthen its social-first communication approach.
Limca has named Ananya Panday as its new brand ambassador with a mandate to strengthen its social-first communication approach.
FedEx has launched a campaign featuring Chennai Super Kings players to highlight its global logistics capabilities to Indian audiences.
Rapido has launched a ‘First Ride Free’ campaign during IPL 2026 to drive new user acquisition at scale.
Apple is reportedly planning to introduce its first foldable iPhone alongside the iPhone 18 Pro, despite earlier delays in development timelines.
Pratilipi has launched Double Tap Films, a dedicated studio focused on producing microdrama content for digital-first audiences.
Reckitt has appointed Ayushmann Khurrana as brand ambassador for Finish in India to strengthen its positioning in the dishwasher category.
Joy Personal Care has launched a new TVC for its Ubtan Face Wash featuring Shah Rukh Khan and Sanya Malhotra to expand its relevance in the natural skincare segment.
Zomato’s latest campaign draws on gully cricket culture to anchor everyday ordering behaviour in familiar, hyperlocal moments.
ZEE5 and BULLET have introduced ‘Mom Talks’, a microdrama series anchored by Parineeti Chopra, targeting digitally native, short-format audiences.
Netflix has introduced a dedicated kids-focused gaming app as part of its broader push to deepen engagement beyond video streaming.