JioHotstar will host HBO Max content through a Warner Bros. Discovery partnership, expanding its premium content slate in India.
Casio India’s Baisakhi-led campaign promotes the LTP-SN6 women’s watch series through culturally contextual storytelling.
KitKat and VML have introduced a ‘slow’ vending machine activation that reinforces the brand’s long-standing “take a break” positioning.
Netflix has partnered with Mumbai Indians as its official entertainment partner, expanding its IPL presence beyond media inventory.
Too Yumm! has launched Korean Karare with Varun Dhawan, leveraging Korean cultural cues to position its latest snack innovation.
JSW Sports will manage commercial, sponsorship and marketing responsibilities for the Bengal Pro T20 League under a three-year agreement.
Kia is shifting strategic focus towards AI, software-defined vehicles (SDVs), and hybrids as it revises global sales expectations.
Unilever is building a 300,000-strong global influencer ecosystem to drive always-on, content-led marketing at scale.
Crossbond has signed Ranveer Singh as brand ambassador to strengthen awareness across consumer and contractor segments.
TallyPrime has partnered with Royal Challengers Bengaluru as its official business platform for IPL 2026.