Agency News
Quint Digital expands lifestyle media play with Time Out India launch
Quint Digital has introduced Time Out India, marking its entry into the global lifestyle and city-guide content space.
Quint Digital has introduced Time Out India, marking its entry into the global lifestyle and city-guide content space.
Mother Dairy is leveraging IPL streaming on connected TVs through JioHotstar to reach high-intent, large-screen audiences.
Sheba’s latest campaign featuring Sharvari reframes pet feeding as an emotional ritual to strengthen its premium positioning in India.
Dinshaw’s latest campaign uses a ‘last bite’ consumption insight, fronted by Vinod Kambli, to build memorability in a cluttered ice cream market.
JioStar has launched a ‘Watch on HD’ campaign to drive default high-definition viewing for IPL audiences across platforms.
Optimum Nutrition has renewed its association with Royal Challengers Bengaluru, rolling out a new campaign to strengthen its positioning in India’s performance nutrition segment.
Birla Opus Paints has scaled its IPL advertising with a multilingual campaign designed to improve regional resonance and national visibility.
Bisleri has launched a new campaign for its Limonata beverage, featuring Shahid Kapoor to amplify its summer positioning around enhanced refreshment.
Voltas has launched a new campaign for its Zest AI AC range, featuring Neetu Kapoor and Ranbir Kapoor to highlight AI-led cooling features.
Sprite has introduced a Lemon Mint variant in India, supported by a new campaign featuring Sunil Grover to drive differentiation in the crowded clear-lime segment.