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Agency News

Times Now’s Navika Kumar enters branded audio with ‘Baatein Dil Se’, signalling news talent’s pivot to podcasts

Times Now anchor Navika Kumar has launched a podcast titled ‘Baatein Dil Se’, expanding her presence into long-form digital audio.

01 May 2026 · 1 min read
Agency News

Seagram’s Xclamat!on Mixers builds Mumbai installation using consumer participation to drive engagement

Seagram’s Xclamat!on Mixers created a large-scale Mumbai installation powered by user participation as part of its latest campaign.

30 Apr 2026 · 1 min read
Agency News

Wellbeing Nutrition taps ‘Dhurandhar’ cast to introduce flavoured whey protein range

Wellbeing Nutrition has launched new whey protein flavours, fronted by the cast of the upcoming film Dhurandhar.

30 Apr 2026 · 1 min read
Agency News

redBus’s ‘Aai Shappath’ campaign shifts focus to everyday bus travel behaviours

redBus’ latest ‘Aai Shappath’ campaign highlights everyday bus travel moments to deepen relatability and drive consideration.

30 Apr 2026 · 1 min read
Agency News

Amazon India brings back ‘Aur Dikhao’ campaign to sharpen consideration play

WPP has revived Amazon India’s ‘Aur Dikhao’ campaign, repositioning it to drive deeper product discovery and shopper consideration.

30 Apr 2026 · 1 min read
Agency News

Chupps builds comfort narrative with ‘sleeping feet’ visual device in latest campaign

Chupps’ new campaign uses a ‘sleeping feet’ metaphor to communicate product comfort and ease of wear.

29 Apr 2026 · 1 min read
Agency News

Kerala polls see late-stage ad spike, with print and radio driving final-week reach

Political advertising for the Kerala Assembly Elections 2026 surged in the final week, led by print and radio spends.

28 Apr 2026 · 1 min read
Agency News

Summercool Coolers backs Aaj Tak’s ‘Teen Taal’ with presenting sponsorship

Summercool has come on board as presenting sponsor for Teen Taal on Aaj Tak.

28 Apr 2026 · 1 min read
Agency News

OpenAI explores AI-first smartphone play, signalling shift beyond app ecosystems

OpenAI is reportedly working on an AI agent-led smartphone concept to compete with Apple and Samsung.

28 Apr 2026 · 1 min read
Agency News

Sujata Appliances shifts to emotion-led narrative in latest brand campaign

Sujata Appliances has rolled out a new campaign built around emotional storytelling to deepen consumer connection beyond product performance.

27 Apr 2026 · 1 min read
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