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Agency News

Instamart uses Panini FIFA 365 cards to build sports-led engagement on quick commerce

Instamart has introduced Panini FIFA 365 trading cards on its platform to tap into football fandom in India.

06 May 2026 · 1 min read
Agency News

Titan Smart foregrounds maternal time inequality in new brand film

Titan Smart’s latest campaign highlights how mothers prioritise everyone’s schedules over their own.

06 May 2026 · 1 min read
Agency News

Innerwear brand Enamor signs Taapsee Pannu to sharpen premium positioning

Enamor has appointed Taapsee Pannu as brand ambassador as it looks to strengthen its premium, comfort-led narrative in India’s innerwear market.

05 May 2026 · 1 min read
Agency News

Amsterdam outlaws meat and fossil fuel ads in public media, tightening sustainability lens on OOH

Amsterdam will ban advertising for meat and fossil fuel products across public spaces, extending restrictions on high-emission categories.

05 May 2026 · 1 min read
Agency News

Prega News partners Yes Madam to extend pregnancy care proposition into at-home services

Prega News has launched a ‘Pregmadam’ campaign in collaboration with Yes Madam, linking pregnancy detection with at-home grooming services for expecting mothers.

05 May 2026 · 1 min read
Agency News

FIFA’s India, China broadcast gap raises late-stage risk for World Cup monetisation

FIFA is yet to lock broadcast deals in India and China weeks ahead of the 2026 World Cup, creating uncertainty in two major ad markets.

05 May 2026 · 1 min read
Agency News

Joy Personal Care and KKR extend IPL partnership with ‘Under The Same Sun’ brand platform

Joy Personal Care marks five years of association with Kolkata Knight Riders through a new campaign built around shared identity and inclusivity.

04 May 2026 · 1 min read
Agency News

Flipkart uses Kodinhi’s twin phenomenon to anchor ‘double deals’ narrative

Flipkart’s latest campaign draws on Kerala’s Kodinhi village, known for its high twin population, to promote its ‘double deals’ proposition.

04 May 2026 · 1 min read
Agency News

The Hindu flips the review lens on readers in Labour Day campaign, reframing audience as workforce

The Hindu marked Labour Day with a campaign that assigns star ratings to readers, positioning news consumption as labour.

01 May 2026 · 1 min read
Agency News

Kwality Wall’s shifts focus to milk-based tubs, signalling premiumisation push in ice cream portfolio

Kwality Wall’s has introduced a new milk-based tub range, indicating a strategic pivot towards higher-quality ingredients and premium formats.

01 May 2026 · 1 min read
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