Everlite has appointed Wamiqa Gabbi as its first national ambassador, reinforcing its push to make lightweight fine jewellery an everyday lifestyle choice for younger consumers.
Wipro has entered India's Rs 5,500-crore pet food market with Snuggles, betting on premium nutrition and rising pet parenting trends to drive future growth.
KidZania India is opening its role-play city to adults, transforming nostalgia into a new experiential platform that expands audience reach and brand engagement opportunities.
Shikhar Pan Masala uses an emotional Raksha Bandhan narrative and surprise branding reveal, signalling how unconventional storytelling is reshaping traditional category advertising.
KFC leverages IShowSpeed’s authentic fandom to launch Hot Ranch Big Dip, blending creator influence, humour and cultural relevance into a high-impact marketing campaign.
Firstpost is positioning Flaunt to benefit from rising luxury consumption while strengthening its appeal to marketers seeking affluent, high-intent audiences.
Samsung TV Plus reaches 200 channels in India, expanding its FAST platform with regional entertainment and strengthening its free streaming proposition through NH Studioz partnership.
Sobisco's Amitabh Bachchan campaign combines character-led storytelling with ambitious expansion plans, supporting its national growth strategy and ₹5,000 crore turnover target over five years.
boAt, Blinkit and Arbaaz Khan use humour and quick commerce to reposition Raksha Bandhan gifting, linking emotional storytelling with instant purchase convenience and engagement.
Tic Tac's latest campaign combines music, influencer marketing and experiential activation, strengthening brand engagement through participation-led storytelling and a four-year collaboration with Yashraj Mukhate.