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Agency News

X Introduces Unified History Tab as Platforms Race to Increase Content Retention and User Time-Spent

X has launched a new History tab that centralises bookmarks, liked posts, watched videos and read articles within a single interface.

14 May 2026 · 1 min read
Agency News

Instagram Introduces Disappearing Photo Chats as Competition for Private Social Sharing Intensifies

Instagram has rolled out disappearing photo chat features, signalling a deeper push into private and ephemeral user interactions.

14 May 2026 · 1 min read
Agency News

Air India Express Uses Pankaj Tripathi-Led Campaign to Reposition Low-Cost Flying Around Reliability and Familiarity

Air India Express has rolled out a new brand campaign featuring Pankaj Tripathi as it sharpens its positioning around accessible, dependable and culturally rooted air travel.

14 May 2026 · 1 min read
Agency News

Heer by GIVA taps Anushka Sharma to sharpen premium positioning in everyday jewellery

Heer by GIVA has launched a new campaign featuring actor Anushka Sharma as the face of its latest jewellery communication push.

13 May 2026 · 1 min read
Agency News

Google’s Gemini-led Android shift signals a new battleground for AI-native consumer ecosystems

Google has announced deeper Gemini integration across Android, positioning the operating system as an agentic AI platform capable of completing tasks, understanding context and operating across apps.

13 May 2026 · 2 min read
Agency News

Fastrack Uses Siddhant Chaturvedi’s Multi-Character Format to Push Identity-Led Youth Positioning

Fastrack has launched a new campaign featuring Siddhant Chaturvedi in multiple avatars to reinforce the brand’s youth-focused identity play.

13 May 2026 · 1 min read
Agency News

Equinox Virtual Uses AI Production Pipeline for Launch of Musical Micro-Drama Series ‘Mohini’

Equinox Virtual has launched ‘Mohini’, an AI-powered musical micro-drama series aimed at short-format digital audiences.

12 May 2026 · 1 min read
Agency News

Adinath Agro Rebrands as Adinova in Bid to Expand Beyond Legacy Agri Positioning

Adinath Agro has rebranded itself as Adinova and introduced a new corporate identity as part of a broader business and market repositioning exercise.

12 May 2026 · 1 min read
Agency News

Vantara Expands Into Premium Food Retail With Ice Cream Brand Launch in Mumbai

Vantara has entered the consumer food business with the launch of Vantara Creamery, a premium ice cream venture debuting in Mumbai.

12 May 2026 · 1 min read
Agency News

Dua Lipa’s Legal Action Against Samsung Puts Brand Licensing and Image Rights Back Under Industry Focus

Dua Lipa has reportedly filed a lawsuit against Samsung Electronics alleging unauthorised use of her image on television packaging and promotional materials.

12 May 2026 · 1 min read
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