Kalyan Jewellers adds Sara Ali Khan to its endorsement roster, signalling a sharper push towards younger consumers while strengthening its multi-celebrity brand strategy.
POCO India’s ‘POCO Cameras. True To Life.’ campaign shifts the conversation from camera specifications to authentic experiences, signalling a more emotion-led approach to smartphone marketing.
CLEAR Premium Water’s ‘FakeSeFree’ campaign blends music, creator influence and consumer education to raise awareness about counterfeit products through culturally relevant storytelling.
Westlife Foodworld and Coca-Cola India launch limited-edition Football Meals, tapping football fandom to drive occasions, strengthen partnerships and deepen consumer engagement beyond cricket.
Apsara’s latest Zesta campaign positions scented pencils as a multi-sensory learning companion, blending product innovation with emotional engagement to deepen brand affinity among children.
UNIBIC’s latest campaign transforms a simple ingredient question into a distinctive brand proposition, reinforcing product credentials while using curiosity to drive recall and consumer engagement.
Titan Raga’s new ‘Paris, with Love’ capsule collection pairs cinematic storytelling with Alia Bhatt’s appeal, positioning watches as expressive lifestyle accessories for modern consumers.
Nexus Select Malls has partnered with District by Zomato to power app-based shopping offers, blending digital discovery with in-mall retail experiences during Purple Day Weekend.
Warner Bros. Pictures Animation has introduced a new studio logo and opening sequence, reinforcing its evolving brand identity ahead of an ambitious theatrical pipeline.
Red Bull is evolving beyond celebrity endorsements in India, using cricket-led interactive content to localise its global marketing philosophy and deepen digital-first audience engagement.