Nestlé has identified India as KitKat’s largest market globally, underlining the country’s growing importance in impulse snacking and youth-focused confectionery consumption.
Ranveer Singh-backed wellness brand SuperYou has partnered with Tata Starbucks to introduce a protein coffee offering aimed at urban, fitness-conscious consumers.
Sunfeast Marie Light has launched a new campaign encouraging couples to disconnect from their phones and reconnect during shared tea-time moments.
ITC has increased its stake in baby care startup Mother Sparsh to 49.32%, signalling a sharper long-term play in India’s fast-growing digital-first mother and child care market.
Ogilvy India has partnered with Google to launch an AI-powered creative studio aimed at integrating generative AI tools into campaign development and content workflows.
Asian Paints’ new campaign personifies water seepage and wall stains as an unwelcome presence inside Indian homes to reinforce its waterproofing proposition.
Nothing has appointed Charli XCX as global brand ambassador and shareholder as the company expands its culture-first branding strategy.
Call Me Chunky has launched a new IPL-season campaign built around humour-driven creatives aimed at improving brand recall during peak advertising clutter.
X has launched a new History tab that centralises bookmarks, liked posts, watched videos and read articles within a single interface.
Instagram has rolled out disappearing photo chat features, signalling a deeper push into private and ephemeral user interactions.