ZEE Entertainment Enterprises has reportedly emerged as the frontrunner for securing FIFA World Cup broadcasting rights in India.
Pratilipi-owned Double Tap Films has entered a multi-country partnership with TikTok, expanding its role in creator-led branded content and short-form storytelling markets.
EaseMyTrip has signed on as title sponsor for Season 2 of the Big Cricket League, extending its push into sports-led consumer visibility and mass-market brand recall.
Snitch bets on the hustle era to grab a slice of the geowing youth sports fashion market.
Yes Madam's successful raising move certifies the confidence among investors in growing Indian hyperlocal beauty market.
Snabbit has entered the salon-at-home category with an instant beauty services model, signalling how convenience-led consumer platforms are reshaping India’s home services and personal care market.
The Coca-Cola Company is marking 50 years of Maaza with a new brand campaign centred on nostalgia, category leadership and cultural familiarity.
MY FM has launched a new programming property, ‘Time Travel Playlist’, curating music from the 1970s to the 2010s as radio networks sharpen nostalgia-led listener retention strategies.
Google has introduced Gemini Omni, adding AI-led video generation and conversational editing capabilities that could reshape how agencies, studios and brands approach content production.
Fragrance brand Ajmal has announced plans to scale its exclusive retail network in India to more than 170 stores by 2026.