Agency News
Anthropic expands its AI stack
Anthropic has launched Claude Opus 4.8 while preparing a broader rollout of its upcoming Mythos AI model ecosystem aimed at enterprise-scale AI deployment.
Anthropic has launched Claude Opus 4.8 while preparing a broader rollout of its upcoming Mythos AI model ecosystem aimed at enterprise-scale AI deployment.
YouTube has introduced a new “Unique Reach” metric for connected TV advertising aimed at estimating co-viewing behaviour on television screens.
The BCCI is reportedly evaluating a September-October IPL window as it explores tournament expansion and addresses extreme summer weather concerns.
Amazon MGM is reportedly investing in AI-generated children’s programming, signalling a new content production direction for global streaming companies.
Coca-Cola India has partnered with Google on an AI-led campaign designed to deliver interactive fan engagement during live cricket moments.
Meta is expanding subscription offerings across Facebook, Instagram and WhatsApp as it diversifies monetisation beyond advertising revenues.
Nasher Miles has partnered with Warner Bros. Discovery to launch a Harry Potter-themed travel gear collection aimed at fandom-driven consumer demand in India.
Marico has entered India’s ₹10,000-crore shampoo market with the launch of Parachute Advansed Protein Shampoo, extending one of its strongest legacy brands into mass haircare.
Zee Entertainment has launched four new sports channels under its Unite8 network as it prepares for a larger play in premium global sports broadcasting, including potential bids for FIFA World Cup rights.
The Whole Truth has withdrawn its “No Added Sugar” claim after receiving a notice from India’s food regulator, FSSAI.