Utkarsh Small Finance Bank has partnered with Mumbai Indians as its official banking partner for IPL 2026 to expand brand reach and consumer trust
Godrej Consumer Products has released a CSR film repositioning mosquito prevention as a public health responsibility rather than a seasonal inconvenience.
Crocs has appointed KL Rahul as brand ambassador to strengthen its cultural and lifestyle relevance in India.
Zed Black has launched a new campaign featuring MS Dhoni to strengthen brand recall and cultural resonance in a competitive incense stick category.
EcoLink has signed on as an associate sponsor for Rajasthan Royals, expanding its presence in the IPL sponsorship ecosystem.
Nazara Technologies will acquire controlling stakes in Bluetile and BestPlay in a $100.3 million transaction to expand its presence in real-money gaming.
Publicis Groupe has reportedly stopped recommending The Trade Desk to clients following audit-related concerns
Lizol has launched a new bathroom cleaning product, marking its entry into a closely contested hygiene segment.
Dabur's 'Miswaknama' is a digital-first influencer-led campaign highlighting the cultural significance of Miswak in traditional oral care, marking a strategic shift towards connecting with digitally native audiences and positioning Miswak as a relevant natural ingredient in contemporary wellness.
The $13.5 billion Omnicom–IPG merger completed in November 2025. Six of India's biggest agency brands now sit under one roof. Here's what it means for the industry.