Cadbury Dairy Milk has introduced ‘Khaas Seat’ during IPL 2026 to bring first-time viewers into the live stadium experience.
Maruti Suzuki has introduced ‘Quickstop’, an on-site service initiative aimed at cutting down physical workshop visits for customers.
Jana Small Finance Bank has partnered with Royal Challengers Bengaluru for IPL 2026, marking its entry into high-impact cricket sponsorships
Zee Entertainment has approved a ₹500 crore infusion while transferring its content business to a subsidiary as part of a structural reset.
Budweiser 0.0 has partnered with five IPL teams in its first multi-franchise activation in India, reinforcing its non-alcoholic positioning.
Times Network has introduced a new brand identity aimed at unifying its channels and strengthening its positioning across TV and digital platforms.
Airbnb’s latest campaign leverages celebrity pairings to spotlight the rising ‘buddymoon’ travel trend among young Indian consumers.
Forest Essentials has launched a new campaign centred on ‘slow beauty’, reinforcing its Ayurveda-led, ritual-driven positioning.
A consortium led by Birla, Times Group, Bolt Ventures and Blackstone has acquired RCB in an all-cash ₹16,660 crore deal.
IPL team sponsorship revenues have crossed ₹1,000 crore, putting the league in closer commercial comparison with global properties like the NFL and EPL