Hindalco-backed Eternia Windows is expanding its presence in NCR and Mumbai as demand for premium residential solutions continues to grow in India's urban housing markets.
Landor has redesigned Mother Dairy’s milk packaging system, using the brand’s long-standing “Maa Jaisi Care” positioning as the foundation for a refreshed visual identity.
Accenture Song is reportedly acquiring influencer marketing company Whalar, signalling the growing strategic importance of creator-led marketing within global agency and consulting networks.
Karan Aujla and VRB Consumer Products have entered India’s zero-sugar beverage market with Zyro, positioning the brand around identity, culture and conscious consumption.
Catch has launched a new campaign for its turmeric range featuring actor Subhashree Ganguly, reinforcing its focus on regional relevance and category trust.
Nestlé India is sharpening its focus on fewer, larger growth bets, signalling a more disciplined approach to brand, product and investment decisions.
Center Fruit has brought back its long-running ‘Kaisi Jeebh Laplapayee’ platform through a new wedding-themed campaign, reconnecting the brand with one of its most recognisable advertising properties.
MBG Card has appointed actor Pankaj Tripathi as brand ambassador as the company looks to strengthen consumer awareness and trust in a competitive financial services market.
boAt’s latest campaign for its Slazer trimmer range employs a character resembling Vijay Mallya to drive attention and conversation around the product launch.
JW Marriott has named Aishwarya Rai Bachchan as its global brand ambassador, expanding the hospitality brand’s celebrity-led marketing strategy.