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Agency News

Apple may align foldable iPhone debut with iPhone 18 Pro cycle, signalling premium category reset

Apple is reportedly planning to introduce its first foldable iPhone alongside the iPhone 18 Pro, despite earlier delays in development timelines.

08 Apr 2026 · 1 min read
Agency News

Pratilipi enters microdrama production with Double Tap Films to build short-form IP

Pratilipi has launched Double Tap Films, a dedicated studio focused on producing microdrama content for digital-first audiences.

08 Apr 2026 · 1 min read
Agency News

Reckitt brings Ayushmann Khurrana on board for Finish as it sharpens premium kitchen care narrative

Reckitt has appointed Ayushmann Khurrana as brand ambassador for Finish in India to strengthen its positioning in the dishwasher category.

08 Apr 2026 · 1 min read
Agency News

Joy Personal Care ropes in Shah Rukh Khan, Sanya Malhotra to scale Ubtan face wash into mass premium conversation

Joy Personal Care has launched a new TVC for its Ubtan Face Wash featuring Shah Rukh Khan and Sanya Malhotra to expand its relevance in the natural skincare segment.

08 Apr 2026 · 1 min read
Agency News

Zomato taps gully cricket codes to localise everyday food delivery relevance

Zomato’s latest campaign draws on gully cricket culture to anchor everyday ordering behaviour in familiar, hyperlocal moments.

07 Apr 2026 · 1 min read
Agency News

ZEE5 partners BULLET to launch ‘Mom Talks’ microdrama series featuring Parineeti Chopra

ZEE5 and BULLET have introduced ‘Mom Talks’, a microdrama series anchored by Parineeti Chopra, targeting digitally native, short-format audiences.

07 Apr 2026 · 1 min read
Agency News

Netflix expands kids’ engagement play with standalone gaming app ‘Netflix Playground’

Netflix has introduced a dedicated kids-focused gaming app as part of its broader push to deepen engagement beyond video streaming.

07 Apr 2026 · 1 min read
Agency News

FanCode Acquires Indian Rights for Golf Majors, Expands Premium Sports Portfolio

FanCode has secured exclusive Indian broadcast rights for The Masters, PGA Championship, and US Open, strengthening its global sports offering.

06 Apr 2026 · 1 min read
Agency News

Amul Crosses ₹1 Lakh Crore Revenue Mark, Posts 11% Growth in FY 26

Amul has surpassed ₹1 lakh crore in turnover, reporting an 11% year-on-year growth driven by strong demand across dairy categories.

06 Apr 2026 · 1 min read
Agency News

Crocs India Taps ‘Dhurandhar’ Virality with Rakesh Bedi-Led ‘Crocs Shake’ Activation

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, leveraging the viral ‘Dhurandhar’ meme to drive cultural relevance.

06 Apr 2026 · 1 min read
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