Netflix has partnered with Mumbai Indians as its official entertainment partner, expanding its IPL presence beyond media inventory.
Too Yumm! has launched Korean Karare with Varun Dhawan, leveraging Korean cultural cues to position its latest snack innovation.
JSW Sports will manage commercial, sponsorship and marketing responsibilities for the Bengal Pro T20 League under a three-year agreement.
Kia is shifting strategic focus towards AI, software-defined vehicles (SDVs), and hybrids as it revises global sales expectations.
Unilever is building a 300,000-strong global influencer ecosystem to drive always-on, content-led marketing at scale.
Crossbond has signed Ranveer Singh as brand ambassador to strengthen awareness across consumer and contractor segments.
TallyPrime has partnered with Royal Challengers Bengaluru as its official business platform for IPL 2026.
Limca has named Ananya Panday as its new brand ambassador with a mandate to strengthen its social-first communication approach.
FedEx has launched a campaign featuring Chennai Super Kings players to highlight its global logistics capabilities to Indian audiences.
Rapido has launched a ‘First Ride Free’ campaign during IPL 2026 to drive new user acquisition at scale.