Affle is acquiring key AdColony assets from Digital Turbine, adding mobile advertising technology, publisher relationships and monetisation capabilities to its adtech business.
Peter England has unveiled a refreshed retail identity, beginning with a flagship store launch in Patna as the brand updates its in-store experience for a changing menswear consumer.
Sting Energy has partnered with DJ and producer Alan Walker to release a Formula 1-inspired track, extending its global motorsport association into music-led brand engagement.
Apollo Tyres has launched a new campaign celebrating the journeys and sacrifices that have shaped India's women cricketers, extending its long-running association with the sport.
Hashtag Orange has partnered with Autviz to deploy AI agents across internal operations, signalling a deeper shift towards AI-led agency management and execution.
FSSAI has flagged eight companies, including Emami, over allegedly misleading health claims and branding practices, signalling tighter regulatory oversight of food and wellness marketing.
Polycab has added more than 2 lakh creators to its loyalty platform as the electricals brand scales influencer marketing across its distribution and trade ecosystem.
Wind energy company Suzlon is increasing its consumer advertising efforts despite operating primarily in the B2B space, signalling a broader shift in how industrial brands approach visibility and trust.
Zimbabwe Cricket has partnered with FanCode and Zee to broadcast India’s upcoming tour of Zimbabwe across digital and television platforms in India.
Himalaya BabyCare has introduced its Botanique range and signed actor Anushka Sharma as brand ambassador to strengthen its positioning in the premium natural baby care segment.