Rotoris has appointed Indian pacer Arshdeep Singh as the face of its IPL 2026 campaign to drive brand visibility during the tournament.
Brands are increasingly signing emerging IPL players like Tilak Varma and Abhishek Sharma for ₹1–5 crore deals, indicating a shift away from top-heavy celebrity spends.
Coca-Cola has relaunched its ‘Halftime’ campaign in India featuring Diljit Dosanjh and Janhvi Kapoor, focusing on short-form break moments.
Omega’s latest print campaign featuring Rory McIlroy marks a shift from cricket-led communication to a golf-centric global luxury narrative.
News18 Network is set to introduce a Delhi NCR-focused news channel, with the launch aligned to its ‘Rising Delhi’ on-ground conclave.
PUMA has partnered with PV Sindhu to promote HYROX, marking a push into competitive fitness racing in India.
Merino has launched a new campaign featuring Pankaj Kapur, focusing on health, strength, and durability in furniture design.
JioHotstar will host HBO Max content through a Warner Bros. Discovery partnership, expanding its premium content slate in India.
Casio India’s Baisakhi-led campaign promotes the LTP-SN6 women’s watch series through culturally contextual storytelling.
KitKat and VML have introduced a ‘slow’ vending machine activation that reinforces the brand’s long-standing “take a break” positioning.