Dinshaw’s latest campaign uses a ‘last bite’ consumption insight, fronted by Vinod Kambli, to build memorability in a cluttered ice cream market.
JioStar has launched a ‘Watch on HD’ campaign to drive default high-definition viewing for IPL audiences across platforms.
Optimum Nutrition has renewed its association with Royal Challengers Bengaluru, rolling out a new campaign to strengthen its positioning in India’s performance nutrition segment.
Birla Opus Paints has scaled its IPL advertising with a multilingual campaign designed to improve regional resonance and national visibility.
Bisleri has launched a new campaign for its Limonata beverage, featuring Shahid Kapoor to amplify its summer positioning around enhanced refreshment.
Voltas has launched a new campaign for its Zest AI AC range, featuring Neetu Kapoor and Ranbir Kapoor to highlight AI-led cooling features.
Sprite has introduced a Lemon Mint variant in India, supported by a new campaign featuring Sunil Grover to drive differentiation in the crowded clear-lime segment.
DS Group has launched the first TVC for Catch Pink Rock Salt, marking a shift from in-store visibility to mass media storytelling.
Uber Bike’s IPL 2026 campaign spotlights ₹25 rides to attract price-sensitive users during the tournament.
Dish TV’s latest campaign uses everyday switch moments to reinforce continuous, frictionless TV consumption.