Omnicom Media Group has launched a new partnership with Netflix that integrates the streamer’s advertising inventory with Omnicom’s audience, data and AI capabilities.
The UK government is consulting on proposals that could require social media platforms to give greater visibility to trusted news publishers and public service broadcasters.
L’Oréal has partnered with OpenAI to develop AI-powered beauty experiences aimed at improving product discovery, recommendations and consumer engagement.
Sun Pharma has acquired Innovcare Lifesciences for ₹271.2 crore in an all-cash transaction, strengthening its position in India's domestic pharmaceutical market.
Zomato’s latest Father’s Day film highlights the enduring role fathers play in solving everyday problems, positioning emotional relevance ahead of transactional messaging.
Creators who attended Flipkart’s Glam Up Fest have criticised the event’s management, citing overcrowding, long queues and inadequate on-ground arrangements.
Hindware has launched a creator-led campaign featuring Gaurav Kapoor and Sarthak Ahuja to drive consumer consideration around home upgrades through conversational content.
Castrol Activ’s latest campaign uses a zombie-inspired narrative to highlight the performance benefits of smoother two-wheeler rides.
Snap has unveiled its new SPECS augmented reality glasses, signalling a long-term push to establish AR hardware as a mainstream computing platform.
Publicis has released ‘The Wrong Promises’, a film that critiques exaggerated AI claims and unrealistic expectations within the advertising business.