Eros has launched an AI-powered music platform and signed an agreement with the family of Mohammed Rafi to develop licensed AI-generated music experiences.
Honasa Consumer has acquired a majority stake in Fluence Pharma, marking its entry into the nutraceuticals category.
Sony MAX will air a day-long Aamir Khan Productions film marathon and an exclusive brand film as the production house completes 25 years.
Dentsu has won Air India’s media mandate, adding one of India’s most closely watched brand transformation accounts to its portfolio.
Omnicom Media Group and JioStar have launched a cross-screen in-content advertising solution, with NIVEA India becoming the first brand partner.
Havas has launched a new global research framework examining how brand desire influences growth, consumer preference and performance in AI-driven environments.
Anthropic has launched Claude Tag, a Slack-native AI agent that allows teams to assign tasks, retain context across conversations and collaborate with AI directly inside workplace channels.
Johnson’s Baby has launched the ‘Poshan Ka Pehla Sparsh’ campaign to highlight the role of early nurturing and nutrition in a child’s development.
Airpay Money’s latest campaign focuses on financial wellness and money management fundamentals before encouraging consumers to invest.
LinkedIn is testing a new ‘Collab’ post format that allows creators and brands to jointly publish content on the platform.