Agency News
Hero MotoCorp taps Ishaan Khatter to front Hero Xoom scooter push
Hero MotoCorp has appointed Ishaan Khatter as brand ambassador for its Xoom scooter range.
Hero MotoCorp has appointed Ishaan Khatter as brand ambassador for its Xoom scooter range.
Swiggy’s latest campaign uses cricket-led contexts to position food ordering as integral to match-time consumption.
Xiaomi India has launched a Redmi Note 15 campaign featuring celebrity chef Sanjeev Kapoor, focusing on practical, day-to-day smartphone usage.
Birla Opus Paints has launched a new campaign featuring Vicky Kaushal, focusing on peer validation as a trust-building device in a competitive category.
boAt has introduced its Aavante Prime X wireless soundbar with Virat Kohli as the face of the campaign, signalling a sharper play in the premium home audio segment.
SOMANY Ceramics has introduced a new brand identity aimed at reflecting its evolution toward design, innovation, and premiumisation.
Plum’s latest campaign foregrounds ingredient transparency and science-backed skincare through a celebrity-led narrative.
Quint Digital has introduced Time Out India, marking its entry into the global lifestyle and city-guide content space.
Mother Dairy is leveraging IPL streaming on connected TVs through JioHotstar to reach high-intent, large-screen audiences.
Sheba’s latest campaign featuring Sharvari reframes pet feeding as an emotional ritual to strengthen its premium positioning in India.