Reliance Consumer launches Bombay Creamery with prices starting at Rs 10, targeting mass and premium consumers while intensifying competition in India's ice cream market.
Tata Play Binge strengthens its micro-drama strategy by onboarding Klip, adding 60 shows and 3,000 episodes to capture India's growing short-form streaming audience.
Lacto Calamine enters the light gel moisturiser category with an insight-led campaign featuring Mrunal Thakur, addressing oily-skin hydration concerns through relatable storytelling and innovation.
MARS Cosmetics expands 'Living the MARS Life' through experiential activations and strategic partnerships, blending physical engagement with digital storytelling to strengthen consumer connections and recall.
Pure & Sure's new 'Eat! Without Worry' campaign combines emotional storytelling, digital education and transparency to strengthen consumer trust amid rising concerns about food quality and ingredients.
Tata Motors Passenger Vehicles unveils TATA.CARS and "Nothing's Too Far," redefining its consumer identity while reinforcing innovation, electric mobility leadership, and future-ready brand positioning.
Flipkart Ads' new Saarthi program combines AI-powered campaign intelligence with expert agency support, enabling sellers to optimize advertising performance through smarter, data-driven decisions at scale.
MMTC-PAMP names Sidharth Malhotra brand ambassador as its 'Purest And More' campaign highlights digital investments, recycling, and buyback services alongside precious metals offerings.
Kissht partners with Sachin Tendulkar for three years, using humour to spotlight five-minute, paperless loan approvals as it expands digital lending across India.
Swiss Beauty partners with Warner Bros. Discovery to launch a Harry Potter-inspired makeup collection, blending entertainment licensing, beauty innovation, and fandom-driven consumer engagement.