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Agency News

Amul Crosses ₹1 Lakh Crore Revenue Mark, Posts 11% Growth in FY 26

Amul has surpassed ₹1 lakh crore in turnover, reporting an 11% year-on-year growth driven by strong demand across dairy categories.

06 Apr 2026 · 1 min read
Agency News

Crocs India Taps ‘Dhurandhar’ Virality with Rakesh Bedi-Led ‘Crocs Shake’ Activation

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, leveraging the viral ‘Dhurandhar’ meme to drive cultural relevance.

06 Apr 2026 · 1 min read
Agency News

Naturals Ice Cream and Bombay Sweet Shop Collaborate on Limited-Edition Flavours to Drive Cultural Crossover

Naturals Ice Cream and Bombay Sweet Shop have partnered to launch a limited-edition range blending traditional Indian sweets with artisanal ice cream.

06 Apr 2026 · 1 min read
Agency News

Dettol shifts antiseptic narrative to maternal care, expanding relevance beyond illness-led usage

Dettol’s latest campaign for its antiseptic liquid pivots to maternal care, highlighting everyday protection in caregiving moments.

04 Apr 2026 · 1 min read
Agency News

Red Chief taps Ayushmann Khurrana to reposition brand narrative beyond functional footwear

Red Chief has onboarded Ayushmann Khurrana as the face of its latest campaign, aimed at refreshing brand perception and expanding audience appeal.

04 Apr 2026 · 1 min read
Agency News

The Body Shop’s 50-year campaign signals a return to brand-led activism over product-first storytelling

The Body Shop has launched its global ‘Rebellious by Nature’ campaign to mark 50 years, reinforcing its founding values around activism and ethical beauty.

04 Apr 2026 · 1 min read
Agency News

JioStar’s ‘Ek Hoke Dekh’ Signals Platform-Led Aggregation Play for IPL 2026

JioStar’s new IPL campaign positions unified viewing as a core proposition amid India’s evolving streaming and broadcast convergence.

02 Apr 2026 · 1 min read
Agency News

Samsung leans on nostalgia and biking subculture to position Galaxy M17e 5G

Samsung’s Galaxy M17e 5G campaign uses nostalgia cues and biking culture to build relevance among younger, value-driven smartphone users.

02 Apr 2026 · 1 min read
Agency News

super.money Extends ‘No Drama’ Platform with Salman Khan, Reinforces Consistency in Fintech Messaging

super.money has rolled out the next phase of its ‘no drama’ campaign featuring Salman Khan, continuing its core brand positioning.

01 Apr 2026 · 1 min read
Agency News

Parle-G Uses Bihu-Led Campaign to Deepen Regional Cultural Connect in the Northeast

Parle-G’s latest campaign centres on the Bihu festival, using cultural storytelling to strengthen regional resonance in the Northeast.

31 Mar 2026 · 1 min read
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