Green Gold Animation launches the first Chhota Bheem Café in Hyderabad, extending the franchise into experiential dining and unlocking new opportunities in character-led consumer engagement.
Revital's new campaign with Vicky Kaushal reframes everyday fatigue beyond physical exhaustion, reflecting India's growing focus on preventive health and holistic wellness.
Figaro partners with Sunil Grover to refresh its brand identity, positioning olive oil as a versatile everyday essential for India's evolving health-conscious consumers.
Parle-G's Jagannath Rath Yatra campaign celebrates compassion and shared humanity, demonstrating how culturally rooted storytelling continues to strengthen enduring consumer-brand relationships across India.
CERA appoints Kriti Sanon as brand ambassador, launching 'Your Moment of CERA' to strengthen premium positioning amid India's fast-expanding home improvement market.
Razorpay-backed Pop launches its first brand campaign, positioning guaranteed rewards on every payment as a differentiated play in India's increasingly competitive fintech ecosystem.
JioHotstar expands its partnership with VDO.AI to enable real-time contextual targeting, strengthening addressable advertising capabilities across its growing CTV and OTT ecosystem.
Luminous launches a digital campaign starring Sachin Tendulkar to promote its EDGE Portable Power Series, signalling rising demand for flexible, on-the-go energy solutions.
Zepto celebrates its fifth anniversary through an in-app illustrated reel, using storytelling instead of promotions to reinforce brand recall and deepen consumer engagement.
boAt joins hands with Legacy to back emerging hip-hop talent, reinforcing its creator-first marketing strategy and expanding its cultural footprint beyond product-led engagement.