Agency News
Birla Opus Paints Turns a Son's Move-Out Into a Bonding Story
Birla Opus's "Naya Ghar" film, by BBDO India, ties Style Color Smart's extra coverage to rising nuclear families in Tier 2 and 3 towns.
Birla Opus's "Naya Ghar" film, by BBDO India, ties Style Color Smart's extra coverage to rising nuclear families in Tier 2 and 3 towns.
Chinese Wok's Rs 99 Value Wok, backed by Havas Creative India, turns the weekday lunch break into a "Wokday Treat" and pushes dine-in growth.
Cleartrip's AI-made BBD 2026 film lets birds debate humans fleeing for holidays, turning real travel behaviour into playful, validating storytelling for modern marketers.
HRI, the 1957-founded maker of Vasmol and Streax, unveils a new logo and the tagline "Where Beauty Evolves," marking its shift to a multi-brand beauty player.
Tanishq's Adhyantara campaign, starring Triptii Dimri and created by TBWA\Lintas, turns starlit skies into a celestial necklace reveal, blending Indian craftsmanship with modern design.
TVS iQube's festive campaign "EV yani iQube," by Dentsu, uses a child's journalist-style questions to showcase 212 km claimed range, Smart Hill Hold and 32-litre storage.
Naturali's Anti-Hairfall campaign, starring Medha Shankr, uses a wedding story and the line "There is an I in Naturali" to challenge inherited beauty expectations.
Men of Platinum, PGI India's jewellery brand, pairs Rohit Sharma and Anirudh Ravichander in four films that link platinum's enduring strength to character, resilience and self-doubt.
Powerade hit back at Novig's controversial Sydney Sweeney ad with "Never Just Sports," casting real female athletes in action, created with WPP's Open X and Ogilvy.
KFC India used AI to make a Bengali-speaking Colonel Sanders ad for Kolkata's Durga Pujo in under a day, signaling a shift for big-spending advertisers.