Agency News
redBus’s ‘Aai Shappath’ campaign shifts focus to everyday bus travel behaviours
redBus’ latest ‘Aai Shappath’ campaign highlights everyday bus travel moments to deepen relatability and drive consideration.
redBus’ latest ‘Aai Shappath’ campaign highlights everyday bus travel moments to deepen relatability and drive consideration.
WPP has revived Amazon India’s ‘Aur Dikhao’ campaign, repositioning it to drive deeper product discovery and shopper consideration.
Chupps’ new campaign uses a ‘sleeping feet’ metaphor to communicate product comfort and ease of wear.
Political advertising for the Kerala Assembly Elections 2026 surged in the final week, led by print and radio spends.
Summercool has come on board as presenting sponsor for Teen Taal on Aaj Tak.
OpenAI is reportedly working on an AI agent-led smartphone concept to compete with Apple and Samsung.
Sujata Appliances has rolled out a new campaign built around emotional storytelling to deepen consumer connection beyond product performance.
Vaseline’s latest campaign addresses a common but under-discussed runner issue through a provocative ‘Nipple Sponsorship’ activation.
JK Maxx Paints has launched a new campaign featuring Akshay Kumar, built around the proposition ‘Maxx Karo, Relax Karo’.
MY FM is launching a new content property, ‘The Power Chapter’, in collaboration with creator Raj Shamani to expand its audio-led engagement strategy.