Agency News
YRF’s Rusk Media Investment Signals the Next Phase of India’s Mobile-First Content Economy
Yash Raj Films has invested in Rusk Media to jointly build original vertical entertainment IP for Gen Z and Gen Alpha audiences.
Yash Raj Films has invested in Rusk Media to jointly build original vertical entertainment IP for Gen Z and Gen Alpha audiences.
SNITCH has launched a new campaign around its sixth anniversary sale, combining commerce, entertainment and loyalty to deepen customer engagement.
Škoda Auto India has launched the Kodiaq RS through a campaign featuring sitar exponent Rishab Rikhiram Sharma, linking performance engineering with contemporary cultural storytelling.
Home Credit India's #LoanMilega campaign uses relatable family storytelling to position accessible financing as a trusted lifestyle enabler, strengthening brand recall in India's competitive lending market.
Vi's Spotify partnership bundles premium music with mobile connectivity, highlighting how content-led collaborations are becoming essential for customer retention, engagement and long-term brand differentiation.
KDK Software's new campaign featuring Boman Irani reinforces trust-led branding, highlighting how B2B technology companies are embracing consumer-style marketing to strengthen market differentiation.
KEI Industries has appointed Rashmika Mandanna as brand ambassador, reinforcing its consumer-first branding strategy to boost awareness, trust and long-term growth in electrical products.
DRiV has named Mahendra Singh Dhoni as brand ambassador, leveraging his credibility to strengthen brand trust, expand aftermarket visibility and deepen consumer engagement across India.
Wow! Momo's new 4-in-1 Momo Box combines four flavours in one meal, leveraging variety, shareability and product innovation to drive higher consumer engagement and repeat orders.
JioStar has rebranded ESPNcricinfo as Cricinfo, ending the ESPN association while retaining one of cricket media’s most established digital properties.