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Agency News

Sattva Group Shifts Real Estate Storytelling from Buildings to Belonging

Sattva Group’s new brand film positions community and human connection at the centre of urban living, signalling an emotional evolution in real estate marketing.

02 Jul 2026 · 1 min read
Agency News

HDFC Mutual Fund Launches WealthCare Initiative For Doctors

HDFC Mutual Fund marks National Doctor’s Day with a financial awareness campaign, positioning wealth planning as an essential pillar of long-term professional well-being.

02 Jul 2026 · 1 min read
Agency News

Toblerone and Swarovski Enter Into Luxury Collaboration

Toblerone partners with Swarovski on a crystal-inspired fundraising initiative, blending luxury craftsmanship, brand storytelling and purpose-driven marketing into one global campaign.

02 Jul 2026 · 1 min read
Agency News

Senco Expands Retail Footprint

Senco strengthens its North Bengal presence with a third Siliguri store, using a multi-brand retail format to broaden consumer choice and accelerate regional growth.

02 Jul 2026 · 1 min read
Agency News

VIDA Refreshes Brand Identity

VIDA unveils a new brand identity, reflecting its evolution from a premium electric scooter brand into a broader future-ready mobility ecosystem.

02 Jul 2026 · 1 min read
Agency News

Australia Raises Stakes for Social Platforms with Tougher Penalties on Child Safety Compliance

Australia has doubled financial penalties for social media platforms that fail to prevent underage users from accessing their services, tightening its online safety framework.

30 Jun 2026 · 1 min read
Agency News

SBI Backs YONO Push with ₹4,200 Crore Advertising Outlay, Signalling Banking’s Shift to Brand-Led Digital Growth

State Bank of India invested more than ₹4,200 crore in advertising during FY26, supporting the expansion of YONO and a broader brand visibility strategy.

30 Jun 2026 · 1 min read
Agency News

OPPO Positions Reno16 Around Self-Expression as Smartphone Marketing Moves Beyond Camera Specs

OPPO India has launched the Reno16 Series with a new campaign featuring Janhvi Kapoor, positioning the smartphone around individuality rather than hardware-led messaging.

30 Jun 2026 · 1 min read
Agency News

Flipkart Revives Comparative Advertising as GOAT Sale Campaign Targets Amazon’s Membership Advantage

Flipkart’s latest GOAT Sale campaign uses humour and indirect comparisons to question the perceived value of Amazon’s Prime ecosystem.

30 Jun 2026 · 1 min read
Agency News

Klook Uses Farah Khan and an Unlikely Travel Companion to Reframe Destination Marketing

Klook India's latest campaign uses Farah Khan and her chef Dilip to position familiar destinations as spaces for new experiences rather than repeat itineraries.

30 Jun 2026 · 1 min read
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