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Agency News

Amsterdam outlaws meat and fossil fuel ads in public media, tightening sustainability lens on OOH

Amsterdam will ban advertising for meat and fossil fuel products across public spaces, extending restrictions on high-emission categories.

05 May 2026 · 1 min read
Agency News

Prega News partners Yes Madam to extend pregnancy care proposition into at-home services

Prega News has launched a ‘Pregmadam’ campaign in collaboration with Yes Madam, linking pregnancy detection with at-home grooming services for expecting mothers.

05 May 2026 · 1 min read
Agency News

FIFA’s India, China broadcast gap raises late-stage risk for World Cup monetisation

FIFA is yet to lock broadcast deals in India and China weeks ahead of the 2026 World Cup, creating uncertainty in two major ad markets.

05 May 2026 · 1 min read
Agency News

Joy Personal Care and KKR extend IPL partnership with ‘Under The Same Sun’ brand platform

Joy Personal Care marks five years of association with Kolkata Knight Riders through a new campaign built around shared identity and inclusivity.

04 May 2026 · 1 min read
Agency News

Flipkart uses Kodinhi’s twin phenomenon to anchor ‘double deals’ narrative

Flipkart’s latest campaign draws on Kerala’s Kodinhi village, known for its high twin population, to promote its ‘double deals’ proposition.

04 May 2026 · 1 min read
Agency News

The Hindu flips the review lens on readers in Labour Day campaign, reframing audience as workforce

The Hindu marked Labour Day with a campaign that assigns star ratings to readers, positioning news consumption as labour.

01 May 2026 · 1 min read
Agency News

Kwality Wall’s shifts focus to milk-based tubs, signalling premiumisation push in ice cream portfolio

Kwality Wall’s has introduced a new milk-based tub range, indicating a strategic pivot towards higher-quality ingredients and premium formats.

01 May 2026 · 1 min read
Agency News

Times Now’s Navika Kumar enters branded audio with ‘Baatein Dil Se’, signalling news talent’s pivot to podcasts

Times Now anchor Navika Kumar has launched a podcast titled ‘Baatein Dil Se’, expanding her presence into long-form digital audio.

01 May 2026 · 1 min read
Agency News

Seagram’s Xclamat!on Mixers builds Mumbai installation using consumer participation to drive engagement

Seagram’s Xclamat!on Mixers created a large-scale Mumbai installation powered by user participation as part of its latest campaign.

30 Apr 2026 · 1 min read
Agency News

Wellbeing Nutrition taps ‘Dhurandhar’ cast to introduce flavoured whey protein range

Wellbeing Nutrition has launched new whey protein flavours, fronted by the cast of the upcoming film Dhurandhar.

30 Apr 2026 · 1 min read
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