ITC Candyman’s latest campaign promotes its soft chews portfolio through humour-led storytelling aimed at younger consumers and impulse snacking occasions.
Himalaya BabyCare’s new campaign moves beyond functional messaging to position the brand around the emotional realities of early motherhood.
ConfirmTkt’s latest campaign uses Virat Kohli and Royal Challengers Bengaluru players to position its AI Seat Finder as a utility-first solution for India’s railway booking audience.
Philips’ latest Mother’s Day campaign highlights the imbalance of household responsibilities and questions entrenched gender roles within Indian families.
Saffola Gold’s latest campaign focuses on the emotional and physical burdens mothers often leave unspoken within Indian households.
AB InBev has been named Cannes Lions Creative Marketer of the Year for the third time, recognising the company’s long-term investment in creativity-led brand building.
Prime Video has integrated Amazon MX Player into its platform, combining subscription and free ad-supported video inventory under a unified viewing experience.
Instamart has introduced Panini FIFA 365 trading cards on its platform to tap into football fandom in India.
Titan Smart’s latest campaign highlights how mothers prioritise everyone’s schedules over their own.
Enamor has appointed Taapsee Pannu as brand ambassador as it looks to strengthen its premium, comfort-led narrative in India’s innerwear market.