S8UL has partnered with YouTube for its Esports World Cup 2026 campaign, blending creator-led storytelling, fan engagement and digital-first brand experiences at global scale.
SML has appointed Sachin Tendulkar as brand ambassador, leveraging his trusted public image to deepen farmer engagement and strengthen its agricultural solutions portfolio.
Policybazaar has partnered with RJ Balaji for a Tamil Nadu-focused campaign, using culturally relevant storytelling to encourage proactive adoption of health and term insurance.
AU Small Finance Bank and Maruti Suzuki have introduced ‘Suhana Safar’, an RD-backed auto loan scheme aimed at making first-time car ownership more accessible.
DSP Mutual Fund's latest digital campaign shifts the small-cap conversation from entry timing to investor discipline, highlighting behaviour as the biggest determinant of long-term returns.
BARC India has confirmed TV news ratings will remain suspended, extending uncertainty for broadcasters, advertisers and agencies awaiting a transparent audience measurement framework.
FSSAI has issued notices to six beverage companies, signalling stricter enforcement on product claims and raising the compliance bar for FMCG marketing in India.
Fixderma uses satire and creator-led storytelling to spotlight men’s skincare needs, reflecting the growing commercial potential of India’s evolving grooming market.
Swiggy Dineout and Apsara launch a creative dining initiative across 50+ restaurants in eight cities, replacing screen time with interactive family engagement.
MY FM strengthens India's regional creative credentials with a sustained presence on Ads of the World, highlighting the growing global visibility of local advertising ideas.