Fastrack has launched a new campaign featuring Siddhant Chaturvedi in multiple avatars to reinforce the brand’s youth-focused identity play.
Equinox Virtual has launched ‘Mohini’, an AI-powered musical micro-drama series aimed at short-format digital audiences.
Adinath Agro has rebranded itself as Adinova and introduced a new corporate identity as part of a broader business and market repositioning exercise.
Vantara has entered the consumer food business with the launch of Vantara Creamery, a premium ice cream venture debuting in Mumbai.
Dua Lipa has reportedly filed a lawsuit against Samsung Electronics alleging unauthorised use of her image on television packaging and promotional materials.
DreamSetGo’s latest campaign features Tanmay Bhatt and Sourav Ganguly in a casual “Never Have I Ever” format to promote sports-led travel experiences.
Mondelez India has launched a golden vanilla version of Oreo, extending the brand beyond its signature chocolate cookie format.
Wingreens has acquired organic food brand Safe Harvest and raised Rs 120 crore in Series D funding as it strengthens its position in India’s packaged food market.
Nua has launched a new campaign with creative agency Enormous focusing on pad irritation, expanding the conversation around menstrual care beyond absorbency and protection.
Emami has acquired a 60% stake in IncNut Digital, the parent company of Vedix and SkinKraft, for ₹321 crore as it expands its presence in India’s digital-first beauty and wellness market.