Actor-entrepreneur Kunal Kapoor has launched MetaGO, a doctor-led metabolic health platform focused on obesity management through diagnostics, structured medical care and long-term support.
WTF acquires creative agency BTG, expanding its brand solutions portfolio after One Hand Clap and strengthening its ambition to build an integrated media and marketing ecosystem.
NDTV partners with UAE-based Integrated Advertising Services to expand global advertising sales, strengthening NDTV World's commercial reach across key international markets and diaspora audiences.
HarperCollins India acquires worldwide rights to Rajiv Bakshi's debut leadership book, signalling growing demand for globally relevant business thinking from Indian corporate leaders.
Sony LIV Tamil partners with Samantha for a new collaboration, signalling a content-led strategy to deepen regional engagement and strengthen its premium streaming proposition.
Estilocus names Fahadh Faasil as brand ambassador, leveraging the actor's understated appeal to accelerate national expansion and strengthen its premium menswear positioning.
Fire-Boltt is expanding beyond wearables with its new smartphone brand boltt, betting on affordable 4G and 5G devices to strengthen its consumer technology ecosystem.
Sony India has partnered with Darshan Raval to promote its premium audio portfolio, blending music, creator culture and immersive listening experiences for Indian consumers.
L’Oréal Paris has partnered with Shark Tank India to offer women entrepreneurs exclusive early access, reinforcing purpose-led marketing through entrepreneurship and innovation.
Picklebay has become the Powered By Sponsor for Team India’s Open and Junior squads at the Pickleball World Cup 2026, reinforcing its ecosystem-led growth strategy.