Agency News
SPNI Brings Google Gemini Into KBC
Sony Pictures Networks India integrates Google Gemini into Kaun Banega Crorepati, transforming television viewing into an AI-assisted knowledge experience across broadcast and streaming.
Sony Pictures Networks India integrates Google Gemini into Kaun Banega Crorepati, transforming television viewing into an AI-assisted knowledge experience across broadcast and streaming.
Major League Baseball has appointed Suryakumar Yadav as its India ambassador, signalling a strategic push to grow baseball's visibility through creator-led engagement and digital storytelling.
Google unveiled new Gemini-powered advertising solutions, revealing that Google and YouTube influence 93% of product discovery journeys in India, accelerating AI-led marketing transformation.
FanCode will stream the sixth edition of the Lanka Premier League in India, expanding its cricket portfolio and strengthening its position in digital sports broadcasting.
Music-tech startup thumpN has secured over $3.75 million in pre-seed funding, attracting leading musicians and technology investors to accelerate its growth ambitions.
Havas has acquired Barcelona-based MUT, strengthening its experiential marketing capabilities and reinforcing its focus on sustainable, impact-driven brand experiences across Spain.
The Delhi High Court has upheld TRAI's 12-minute advertising cap, reinforcing consumer-centric broadcasting norms and compelling television networks to rethink inventory and revenue strategies.
Kareena Kapoor Khan has invested in Fizzy Goblet, strengthening a decade-long association as the homegrown fashion brand accelerates retail expansion and global ambitions.
JetSynthesys has added Sonu Nigam and gaming creator Scout as GEPL team owners, strengthening the league's entertainment and creator-led growth strategy.
Tata Play Binge has added ETV Win to its aggregation platform, expanding Telugu-language entertainment and reinforcing the growing importance of regional streaming ecosystems.