ITC has increased its stake in baby care startup Mother Sparsh to 49.32%, signalling a sharper long-term play in India’s fast-growing digital-first mother and child care market.
Ogilvy India has partnered with Google to launch an AI-powered creative studio aimed at integrating generative AI tools into campaign development and content workflows.
Asian Paints’ new campaign personifies water seepage and wall stains as an unwelcome presence inside Indian homes to reinforce its waterproofing proposition.
Nothing has appointed Charli XCX as global brand ambassador and shareholder as the company expands its culture-first branding strategy.
Call Me Chunky has launched a new IPL-season campaign built around humour-driven creatives aimed at improving brand recall during peak advertising clutter.
X has launched a new History tab that centralises bookmarks, liked posts, watched videos and read articles within a single interface.
Instagram has rolled out disappearing photo chat features, signalling a deeper push into private and ephemeral user interactions.
Air India Express has rolled out a new brand campaign featuring Pankaj Tripathi as it sharpens its positioning around accessible, dependable and culturally rooted air travel.
Heer by GIVA has launched a new campaign featuring actor Anushka Sharma as the face of its latest jewellery communication push.
Google has announced deeper Gemini integration across Android, positioning the operating system as an agentic AI platform capable of completing tasks, understanding context and operating across apps.