Agency News
Snitch Taps Mohammed Siraj to Drive Aspirational Youth Positioning
Snitch bets on the hustle era to grab a slice of the geowing youth sports fashion market.
Snitch bets on the hustle era to grab a slice of the geowing youth sports fashion market.
Yes Madam's successful raising move certifies the confidence among investors in growing Indian hyperlocal beauty market.
Snabbit has entered the salon-at-home category with an instant beauty services model, signalling how convenience-led consumer platforms are reshaping India’s home services and personal care market.
The Coca-Cola Company is marking 50 years of Maaza with a new brand campaign centred on nostalgia, category leadership and cultural familiarity.
MY FM has launched a new programming property, ‘Time Travel Playlist’, curating music from the 1970s to the 2010s as radio networks sharpen nostalgia-led listener retention strategies.
Google has introduced Gemini Omni, adding AI-led video generation and conversational editing capabilities that could reshape how agencies, studios and brands approach content production.
Fragrance brand Ajmal has announced plans to scale its exclusive retail network in India to more than 170 stores by 2026.
Nestlé has identified India as KitKat’s largest market globally, underlining the country’s growing importance in impulse snacking and youth-focused confectionery consumption.
Ranveer Singh-backed wellness brand SuperYou has partnered with Tata Starbucks to introduce a protein coffee offering aimed at urban, fitness-conscious consumers.
Sunfeast Marie Light has launched a new campaign encouraging couples to disconnect from their phones and reconnect during shared tea-time moments.