Parle-G's Jagannath Rath Yatra campaign celebrates compassion and shared humanity, demonstrating how culturally rooted storytelling continues to strengthen enduring consumer-brand relationships across India.
CERA appoints Kriti Sanon as brand ambassador, launching 'Your Moment of CERA' to strengthen premium positioning amid India's fast-expanding home improvement market.
Razorpay-backed Pop launches its first brand campaign, positioning guaranteed rewards on every payment as a differentiated play in India's increasingly competitive fintech ecosystem.
JioHotstar expands its partnership with VDO.AI to enable real-time contextual targeting, strengthening addressable advertising capabilities across its growing CTV and OTT ecosystem.
Luminous launches a digital campaign starring Sachin Tendulkar to promote its EDGE Portable Power Series, signalling rising demand for flexible, on-the-go energy solutions.
Zepto celebrates its fifth anniversary through an in-app illustrated reel, using storytelling instead of promotions to reinforce brand recall and deepen consumer engagement.
boAt joins hands with Legacy to back emerging hip-hop talent, reinforcing its creator-first marketing strategy and expanding its cultural footprint beyond product-led engagement.
Kalyan Jewellers adds Sara Ali Khan to its endorsement roster, signalling a sharper push towards younger consumers while strengthening its multi-celebrity brand strategy.
POCO India’s ‘POCO Cameras. True To Life.’ campaign shifts the conversation from camera specifications to authentic experiences, signalling a more emotion-led approach to smartphone marketing.
CLEAR Premium Water’s ‘FakeSeFree’ campaign blends music, creator influence and consumer education to raise awareness about counterfeit products through culturally relevant storytelling.