Agency News
Amazon MGM Tests AI-Generated Children’s Content
Amazon MGM is reportedly investing in AI-generated children’s programming, signalling a new content production direction for global streaming companies.
Amazon MGM is reportedly investing in AI-generated children’s programming, signalling a new content production direction for global streaming companies.
Coca-Cola India has partnered with Google on an AI-led campaign designed to deliver interactive fan engagement during live cricket moments.
Meta is expanding subscription offerings across Facebook, Instagram and WhatsApp as it diversifies monetisation beyond advertising revenues.
Nasher Miles has partnered with Warner Bros. Discovery to launch a Harry Potter-themed travel gear collection aimed at fandom-driven consumer demand in India.
Marico has entered India’s ₹10,000-crore shampoo market with the launch of Parachute Advansed Protein Shampoo, extending one of its strongest legacy brands into mass haircare.
Zee Entertainment has launched four new sports channels under its Unite8 network as it prepares for a larger play in premium global sports broadcasting, including potential bids for FIFA World Cup rights.
The Whole Truth has withdrawn its “No Added Sugar” claim after receiving a notice from India’s food regulator, FSSAI.
ZEE Entertainment Enterprises has reportedly emerged as the frontrunner for securing FIFA World Cup broadcasting rights in India.
Pratilipi-owned Double Tap Films has entered a multi-country partnership with TikTok, expanding its role in creator-led branded content and short-form storytelling markets.
EaseMyTrip has signed on as title sponsor for Season 2 of the Big Cricket League, extending its push into sports-led consumer visibility and mass-market brand recall.