The Hindu’s latest anti-tobacco campaign uses behavioural psychology to encourage smoking postponement rather than relying on conventional fear-based messaging.
A casual “I don’t drink milk” remark by IPL player Vaibhav Sooryavanshi after a standout performance triggered widespread social media discussion and unexpected brand conversations.
A Storyboard18 analysis highlights how jersey numbers, from MS Dhoni’s 7 to Vaibhav Sooryavanshi’s 03, are becoming identifiable symbols within the IPL’s evolving brand ecosystem.
Go Colors has launched a new campaign featuring content creator and actor Prajakta Koli, linking its product range to fashion trends increasingly shaped by digital creators.
VIP Industries’ latest campaign focuses on reducing travel friction, positioning luggage as an enabler of smoother journeys rather than just a utility product.
Club FM rolled out a World No Tobacco Day campaign that turned back its station clock by 20 minutes to highlight the estimated life lost from smoking a single cigarette.
Visa India has appointed Shah Rukh Khan as its brand ambassador as the payments company sharpens its consumer-facing positioning in India’s expanding digital commerce market.
Anthropic has launched Claude Opus 4.8 while preparing a broader rollout of its upcoming Mythos AI model ecosystem aimed at enterprise-scale AI deployment.
YouTube has introduced a new “Unique Reach” metric for connected TV advertising aimed at estimating co-viewing behaviour on television screens.
The BCCI is reportedly evaluating a September-October IPL window as it explores tournament expansion and addresses extreme summer weather concerns.