Karan Aujla and VRB Consumer Products have entered India’s zero-sugar beverage market with Zyro, positioning the brand around identity, culture and conscious consumption.
Catch has launched a new campaign for its turmeric range featuring actor Subhashree Ganguly, reinforcing its focus on regional relevance and category trust.
Nestlé India is sharpening its focus on fewer, larger growth bets, signalling a more disciplined approach to brand, product and investment decisions.
Center Fruit has brought back its long-running ‘Kaisi Jeebh Laplapayee’ platform through a new wedding-themed campaign, reconnecting the brand with one of its most recognisable advertising properties.
MBG Card has appointed actor Pankaj Tripathi as brand ambassador as the company looks to strengthen consumer awareness and trust in a competitive financial services market.
boAt’s latest campaign for its Slazer trimmer range employs a character resembling Vijay Mallya to drive attention and conversation around the product launch.
JW Marriott has named Aishwarya Rai Bachchan as its global brand ambassador, expanding the hospitality brand’s celebrity-led marketing strategy.
JioHotstar has onboarded 50 brands for the digital premiere of Dhurandhar The Revenge, highlighting growing advertiser interest in streaming-first entertainment events.
Dhan has introduced a new investing app, ‘millions’, aimed at younger users entering the SIP and long-term wealth creation category.
Uber has unveiled a new fleet of Hyundai vehicles equipped with advanced sensors as part of its long-term autonomous mobility strategy.