MARS Cosmetics takes #LivingTheMARSLife to Delhi Metro, using hyperlocal commuter insights to build cultural relevance and strengthen everyday consumer engagement across transit media.
Beyond Appliances introduces its Plug 'N' Play Designer Chimneys through a Dia Mirza campaign, blending design-led storytelling with the growing demand for aesthetic home appliances.
GIVA's Raksha Bandhan campaign redefines siblinghood by including pets, reflecting changing family dynamics and expanding festive marketing beyond traditional human relationships.
Wipro Consumer Care acquires Philippines-based S Brands, reinforcing its Southeast Asia strategy while expanding regional scale, portfolio strength and long-term consumer market opportunities.
BCCI has invited global bids for title sponsorship rights, opening one of India's most valuable sports marketing opportunities across domestic and international cricket properties.
Shark Tank India has launched the #DontBeATota campaign, urging aspiring entrepreneurs to prioritise business fundamentals over startup jargon as Season 6 registrations open.
Encompass has named Karan Johar as brand ambassador, signalling its ambition to strengthen brand visibility, deepen market relevance and accelerate growth through strategic storytelling.
Britannia Little Hearts leverages AR and QR technology to transform a print campaign into an interactive social experience, celebrating World Emoji Day through digital participation.
ZEE5's biggest multilingual slate yet underscores how streaming platforms are evolving into language-first entertainment ecosystems spanning originals, sports, AI and family content.
Celebrating 20 years, JioStar expands Bigg Boss into six simultaneous regional editions, reinforcing multilingual entertainment as a powerful strategy for audience scale and advertisers.