Red Chief has onboarded Ayushmann Khurrana as the face of its latest campaign, aimed at refreshing brand perception and expanding audience appeal.
The Body Shop has launched its global ‘Rebellious by Nature’ campaign to mark 50 years, reinforcing its founding values around activism and ethical beauty.
JioStar’s new IPL campaign positions unified viewing as a core proposition amid India’s evolving streaming and broadcast convergence.
Samsung’s Galaxy M17e 5G campaign uses nostalgia cues and biking culture to build relevance among younger, value-driven smartphone users.
super.money has rolled out the next phase of its ‘no drama’ campaign featuring Salman Khan, continuing its core brand positioning.
Parle-G’s latest campaign centres on the Bihu festival, using cultural storytelling to strengthen regional resonance in the Northeast.
Joy Personal Care’s latest TVC for Hydra Refresh Gel features Sanya Malhotra and focuses on hydration as a core skincare benefit.
Brands are onboarding Rakesh Bedi following the viral spread of his dialogue ‘Baccha hai tu mera’ from Dhurandhar 2.
Cadbury Dairy Milk has introduced ‘Khaas Seat’ during IPL 2026 to bring first-time viewers into the live stadium experience.
Maruti Suzuki has introduced ‘Quickstop’, an on-site service initiative aimed at cutting down physical workshop visits for customers.