Mumbai Police has repurposed a viral social media conversation around a ₹370 biryani bill to communicate the importance of consent through a timely digital post.
Parle-G’s latest campaign under the ‘G Maane Genius’ platform celebrates small acts of kindness, positioning empathy as a form of everyday intelligence.
Hotel chains are accelerating investments across leisure destinations and emerging cities as domestic travel demand continues to drive growth in India's hospitality sector.
SRF Floron’s latest campaign featuring Pankaj Tripathi aims to build awareness for refrigerants, a category that typically remains invisible to consumers despite its role in air-conditioning performance.
A South African campaign transformed newspaper front pages into blood-stained visuals to draw attention to period poverty and menstrual stigma.
Flipkart has partnered with Meta’s affiliate ecosystem, enabling creators to earn commissions by driving product sales through content shared across Meta platforms.
New York has passed a law requiring advertisements to disclose when performers are created or substantially altered using artificial intelligence.
Hindalco-backed Eternia Windows is expanding its presence in NCR and Mumbai as demand for premium residential solutions continues to grow in India's urban housing markets.
Landor has redesigned Mother Dairy’s milk packaging system, using the brand’s long-standing “Maa Jaisi Care” positioning as the foundation for a refreshed visual identity.
Accenture Song is reportedly acquiring influencer marketing company Whalar, signalling the growing strategic importance of creator-led marketing within global agency and consulting networks.