Agency News
Wipro Bets on Brand Equity with Good Home & Eva Acquisition
Wipro Consumer Care strengthens its FMCG portfolio by acquiring Good Home and Eva, signalling a sharper play in India's expanding home and personal care market.
Wipro Consumer Care strengthens its FMCG portfolio by acquiring Good Home and Eva, signalling a sharper play in India's expanding home and personal care market.
Hero MotoCorp's Destini print campaign transforms newspapers into comic-style storytelling, using creative execution and regional adaptation to make traditional media feel interactive again.
Masters’ Union partners with HYROX for Delhi and Mumbai events, signalling how education brands are increasingly using experiential sports platforms to engage younger audiences.
Prime Video parodies the buzz around India’s Got Latent, using humour and cultural relevance to promote Adarsh Baal Vidyalaya through a timely marketing play.
Capri Loans appoints Nayanthara as brand ambassador, reinforcing its South India expansion strategy while complementing Pankaj Tripathi to strengthen regional market relevance.
YES BANK has renewed its Team India commitment, partnering with the IOA across four global sporting events in 2026 to deepen sports-led brand visibility.
Reliance Retail launches AJIO Beauty, adding 1,500+ brands and nationwide reach, signalling a stronger integrated fashion and beauty commerce strategy for Indian consumers.
Hyundai's latest campaign pairs Shah Rukh Khan with CEO Tarun Garg, using humour and leadership transition to reinforce trust while refreshing a decades-old brand partnership.
Himalaya BabyCare's latest campaign combines nostalgia and reassurance to spotlight its Gentle Baby Shampoo, reinforcing trust-driven communication in India's evolving baby care market.
MTR Foods transforms its Sambar campaign into a multi-platform cultural movement, reflecting evolving consumer behaviour, fragmented media consumption and changing FMCG growth strategies.