Zee Entertainment has launched four new sports channels under its Unite8 network as it prepares for a larger play in premium global sports broadcasting, including potential bids for FIFA World Cup rights.
The Whole Truth has withdrawn its “No Added Sugar” claim after receiving a notice from India’s food regulator, FSSAI.
ZEE Entertainment Enterprises has reportedly emerged as the frontrunner for securing FIFA World Cup broadcasting rights in India.
Pratilipi-owned Double Tap Films has entered a multi-country partnership with TikTok, expanding its role in creator-led branded content and short-form storytelling markets.
EaseMyTrip has signed on as title sponsor for Season 2 of the Big Cricket League, extending its push into sports-led consumer visibility and mass-market brand recall.
Snitch bets on the hustle era to grab a slice of the geowing youth sports fashion market.
Yes Madam's successful raising move certifies the confidence among investors in growing Indian hyperlocal beauty market.
Snabbit has entered the salon-at-home category with an instant beauty services model, signalling how convenience-led consumer platforms are reshaping India’s home services and personal care market.
The Coca-Cola Company is marking 50 years of Maaza with a new brand campaign centred on nostalgia, category leadership and cultural familiarity.
MY FM has launched a new programming property, ‘Time Travel Playlist’, curating music from the 1970s to the 2010s as radio networks sharpen nostalgia-led listener retention strategies.