Honasa Consumer becomes the first Indian advertiser on ChatGPT, leveraging Criteo to position Mamaearth at the forefront of AI-powered consumer discovery and engagement.
Dyson's CameraJet combines AI, computer vision and machine learning to deliver precision oral care, signalling the next evolution of intelligent, data-driven personal healthcare devices.
Wispr Flow enters India with 'Bologe Toh Tum Dikhoge', blending emotional storytelling and AI voice-to-text technology supporting 100+ languages to humanise digital communication.
Ai+ Smartphone partners with Bigg Boss 20 across five languages, leveraging regional entertainment, integrated branding and cultural relevance to strengthen nationwide consumer engagement and recall.
Swiggy and Hero MotoCorp partner to improve delivery partner mobility through affordable vehicle ownership, 90% financing, road safety training and purpose-led workforce empowerment initiatives.
H&M India celebrates Dil Chahta Hai’s 25th anniversary with an exclusive apparel collection, transforming a cult film into a contemporary fashion and cultural statement.
PEDIGREE introduces Healthy Belly with KL Rahul, combining nutrition, consumer education and digestive wellness to strengthen engagement with India’s growing pet care market.
Vi refreshes its brand identity, appoints Shah Rukh Khan for its upcoming campaign and signals a strategic evolution beyond telecom towards technology-led customer experiences.
Mogu Mogu expands beyond its signature chewable drink with candies and iced teas, reinforcing its premium positioning and broadening consumer engagement in India.
JioHotstar expands internationally with launches in the UK, Canada and Singapore, bringing 160,000+ hours of Indian entertainment to global audiences through one platform.