Britannia Little Hearts leverages AR and QR technology to transform a print campaign into an interactive social experience, celebrating World Emoji Day through digital participation.
ZEE5's biggest multilingual slate yet underscores how streaming platforms are evolving into language-first entertainment ecosystems spanning originals, sports, AI and family content.
Celebrating 20 years, JioStar expands Bigg Boss into six simultaneous regional editions, reinforcing multilingual entertainment as a powerful strategy for audience scale and advertisers.
Greenlam Laminates' latest campaign transforms unspoken admiration into a branding device, signalling a shift towards emotionally driven storytelling in India's premium home interiors market.
Recode Studios will acquire up to 51% in Aflairza, signalling rising confidence in premium Korean-inspired beauty brands and India's fast-growing cosmetics market.
Sony LIV expands its premium entertainment offering with over 150 Sony Pictures films, reinforcing the growing importance of franchise-led libraries in streaming competition.
Burger King India pairs a nine-item Peri-Peri menu with a music-led campaign, reinforcing how flavour innovation and entertainment are reshaping QSR marketing.
Etihad Arena's partnership with District by Zomato signals the growing convergence of ticketing, entertainment and experience commerce, strengthening cross-border event discovery for consumers.
Argentina versus Spain is also Adidas versus time, as Lionel Messi and Lamine Yamal embody the brand's rare ability to own two footballing generations.
Yes Madam launches instant at-home salon and spa services, signalling how convenience, speed and on-demand experiences are reshaping India's beauty and wellness market.