Google signs Kareena Kapoor Khan for Android in a global Bollywood-F1 collaboration, pairing her with Lando Norris for 'Tea Brake' ahead of the Singapore Grand Prix.
OpenAI's festive film 'The Notice' introduces Hindi voices Neer and Leher, showing ChatGPT helping an Indian family fight a property claim.
Britannia Marie Gold's 'My Pujo Moment of Gold' invites West Bengal consumers to share a photo and 50-word story, celebrating everyday festive memories over tea.
Raipur-based Starshine TV signs Vicky Kaushal and launches its first national campaign, aiming for 5% market share in four years as connected TVs hit 40 million.
SUVI, launched in March 2025, appoints cricketer Suryansh Shedge as brand ambassador and will co-create a collection with him, blending performance, fashion and fandom.
Mpower's #UnpackTheBaggage, created with Schbang, uses survey data showing 49.5% of young Indians hide emotions, urging people to look beyond "I'm fine."
Leysha Basmati Rice appoints Yami Gautam Dhar as brand ambassador, launching "Cook Brilliance Today" across TV, OTT, cinema, outdoor and digital to elevate everyday meals.
Reliance Consumer Products launches Joyland flavoured milk at Rs 20 in Tamil Nadu, taking on Amul and Mother Dairy while eyeing a pan-India dairy beverage portfolio.
redBus's "Bus Travel Ka Tareeka Badal Raha Hai" uses humour in phased films to spotlight in-bus toilets and flexible boarding points, reshaping how India sees bus journeys.
airpay's Diwali film "Merchant's Festive Check List" uses one word, "Nahi," to position payments as a worry merchants no longer carry in peak season.