JSW Sports will manage commercial, sponsorship and marketing responsibilities for the Bengal Pro T20 League under a three-year agreement.
Kia is shifting strategic focus towards AI, software-defined vehicles (SDVs), and hybrids as it revises global sales expectations.
Unilever is building a 300,000-strong global influencer ecosystem to drive always-on, content-led marketing at scale.
Crossbond has signed Ranveer Singh as brand ambassador to strengthen awareness across consumer and contractor segments.
TallyPrime has partnered with Royal Challengers Bengaluru as its official business platform for IPL 2026.
Limca has named Ananya Panday as its new brand ambassador with a mandate to strengthen its social-first communication approach.
FedEx has launched a campaign featuring Chennai Super Kings players to highlight its global logistics capabilities to Indian audiences.
Rapido has launched a ‘First Ride Free’ campaign during IPL 2026 to drive new user acquisition at scale.
Apple is reportedly planning to introduce its first foldable iPhone alongside the iPhone 18 Pro, despite earlier delays in development timelines.
Pratilipi has launched Double Tap Films, a dedicated studio focused on producing microdrama content for digital-first audiences.