Apollo Tyres has launched a new campaign celebrating the journeys and sacrifices that have shaped India's women cricketers, extending its long-running association with the sport.
Hashtag Orange has partnered with Autviz to deploy AI agents across internal operations, signalling a deeper shift towards AI-led agency management and execution.
FSSAI has flagged eight companies, including Emami, over allegedly misleading health claims and branding practices, signalling tighter regulatory oversight of food and wellness marketing.
Polycab has added more than 2 lakh creators to its loyalty platform as the electricals brand scales influencer marketing across its distribution and trade ecosystem.
Wind energy company Suzlon is increasing its consumer advertising efforts despite operating primarily in the B2B space, signalling a broader shift in how industrial brands approach visibility and trust.
Zimbabwe Cricket has partnered with FanCode and Zee to broadcast India’s upcoming tour of Zimbabwe across digital and television platforms in India.
Himalaya BabyCare has introduced its Botanique range and signed actor Anushka Sharma as brand ambassador to strengthen its positioning in the premium natural baby care segment.
Unicommerce shares rose more than 10% after the company announced a partnership with Opptra aimed at strengthening ecommerce enablement for brands and sellers.
ZEE5 and Unite8 Sports have launched the ‘Poora India Watchega’ campaign to drive viewership and advertiser interest around FIFA World Cup 2026 coverage.
Meta has introduced football-focused features across Instagram, WhatsApp, Threads, Facebook and Messenger ahead of the FIFA World Cup 2026, expanding how fans engage with live sports across its ecosystem.