Prime Video will premiere The Traitors Season 2 on August 13, reinforcing its investment in premium reality franchises with a weekly release strategy.
Stayfree has introduced a pad change alert feature in Secure XL, backed by a Kiara Advani campaign that blends product innovation with education-led marketing.
Nehlia Developers has appointed Randeep Hooda as brand ambassador, backing its rebranding with an integrated campaign aimed at strengthening consumer trust and market visibility.
Amazon Prime Video India is expanding its Korean content slate, reflecting sustained demand as the Korean wave reshapes viewing habits and streaming competition in India.
Malabar Gold & Diamonds has named MS Dhoni as brand ambassador, reinforcing its 'Responsible Jeweller' positioning through a global, multi-platform campaign spanning 450-plus stores.
Faasos has opened its first airport outlet at Mumbai T2, marking Rebel Foods' expansion into travel retail with a focus on convenience and impulse consumption
Flipkart is entering online food delivery with a phased rollout, signalling its ambition to deepen consumer engagement and challenge India's evolving convenience commerce ecosystem.
Yakult Danone India has unveiled a new TV campaign featuring Taapsee Pannu, introducing its improved Yakult Light Mango Flavour shaped by consumer feedback.
BCCI has reportedly increased reserve prices for title sponsorship and associate partner rights, signalling stronger confidence in cricket's commercial value and advertiser demand.
DSP Mutual Fund's latest digital campaign uses investor search behaviour to explain multi-asset allocation funds, shifting conversations from short-term returns to portfolio diversification.