Crocs has rolled out a monsoon-focused campaign featuring Rashmika Mandanna alongside digital creators to drive seasonal relevance and consumer engagement.
Meraki and Headshot have launched GameOn Media Network, a sports-focused media platform designed to connect brands with highly engaged fan communities across digital channels.
Edge by Titan has launched its new ‘Engineered with HeART’ campaign featuring actor Jim Sarbh, highlighting the intersection of precision engineering and design craftsmanship.
Insight India Network has partnered with XIM University, Bhubaneswar, to launch the Bharat Decode Study, a research initiative aimed at understanding consumers beyond India's major urban centres.
The Reserve Bank of India has introduced stricter advertising and disclosure requirements for regulated entities, with implications for influencer marketing, financial promotions and consumer communications.
Coca-Cola has launched ‘Matchday Hangout’, a creator-driven initiative aimed at engaging India’s growing football audience through live match conversations and digital content.
KFC is rolling out a global refresh spanning menu innovation, visual identity and restaurant design across its 34,000-plus outlets worldwide.
Affle is acquiring key AdColony assets from Digital Turbine, adding mobile advertising technology, publisher relationships and monetisation capabilities to its adtech business.
Peter England has unveiled a refreshed retail identity, beginning with a flagship store launch in Patna as the brand updates its in-store experience for a changing menswear consumer.
Sting Energy has partnered with DJ and producer Alan Walker to release a Formula 1-inspired track, extending its global motorsport association into music-led brand engagement.