IRDAI's approval of Patanjali and DS Group's acquisition of Magma General Insurance marks a strategic diversification, opening new possibilities at the intersection of finance and consumer trust.
Cinépolis India and Sony Pictures launch exclusive Spider-Man collectibles, extending the film's theatrical campaign through fan engagement, merchandise and immersive cinema experiences nationwide.
Nielsen launches Ad Intel AI, combining decades of media intelligence with artificial intelligence to deliver real-time advertising insights, competitive analysis and strategic decision-making.
TrucksUp appoints Ajay Devgn as brand ambassador, launching 'Ab Apni Chalao' to accelerate digital adoption among truck owners, fleet operators and transport stakeholders nationwide.
GoKwik and PayU enable end-to-end shopping within ChatGPT, allowing consumers to discover, compare and buy D2C products without leaving the conversation.
Wagh Bakri Tea Group introduces an AI-powered campaign for SIPZ Instant Chai, combining convenience, nostalgia and digital storytelling to strengthen relevance among mobile consumers.
Meta has introduced free Facebook profile verification using selfie-based authentication, strengthening identity verification as AI-generated content and fake accounts continue to rise.
Prime Video will premiere The Traitors Season 2 on August 13, reinforcing its investment in premium reality franchises with a weekly release strategy.
Stayfree has introduced a pad change alert feature in Secure XL, backed by a Kiara Advani campaign that blends product innovation with education-led marketing.
Nehlia Developers has appointed Randeep Hooda as brand ambassador, backing its rebranding with an integrated campaign aimed at strengthening consumer trust and market visibility.