Coca-Cola has relaunched its ‘Halftime’ campaign in India featuring Diljit Dosanjh and Janhvi Kapoor, focusing on short-form break moments.
Omega’s latest print campaign featuring Rory McIlroy marks a shift from cricket-led communication to a golf-centric global luxury narrative.
News18 Network is set to introduce a Delhi NCR-focused news channel, with the launch aligned to its ‘Rising Delhi’ on-ground conclave.
PUMA has partnered with PV Sindhu to promote HYROX, marking a push into competitive fitness racing in India.
Merino has launched a new campaign featuring Pankaj Kapur, focusing on health, strength, and durability in furniture design.
JioHotstar will host HBO Max content through a Warner Bros. Discovery partnership, expanding its premium content slate in India.
Casio India’s Baisakhi-led campaign promotes the LTP-SN6 women’s watch series through culturally contextual storytelling.
KitKat and VML have introduced a ‘slow’ vending machine activation that reinforces the brand’s long-standing “take a break” positioning.
Netflix has partnered with Mumbai Indians as its official entertainment partner, expanding its IPL presence beyond media inventory.
Too Yumm! has launched Korean Karare with Varun Dhawan, leveraging Korean cultural cues to position its latest snack innovation.