Sun Pharma has acquired Innovcare Lifesciences for ₹271.2 crore in an all-cash transaction, strengthening its position in India's domestic pharmaceutical market.
Zomato’s latest Father’s Day film highlights the enduring role fathers play in solving everyday problems, positioning emotional relevance ahead of transactional messaging.
Creators who attended Flipkart’s Glam Up Fest have criticised the event’s management, citing overcrowding, long queues and inadequate on-ground arrangements.
Hindware has launched a creator-led campaign featuring Gaurav Kapoor and Sarthak Ahuja to drive consumer consideration around home upgrades through conversational content.
Castrol Activ’s latest campaign uses a zombie-inspired narrative to highlight the performance benefits of smoother two-wheeler rides.
Snap has unveiled its new SPECS augmented reality glasses, signalling a long-term push to establish AR hardware as a mainstream computing platform.
Publicis has released ‘The Wrong Promises’, a film that critiques exaggerated AI claims and unrealistic expectations within the advertising business.
Nykaa has partnered with OpenAI to make its beauty and fashion catalogue discoverable within ChatGPT, opening a new channel for product discovery and consumer engagement.
Nike’s latest football campaign featuring Kylian Mbappé and Erling Haaland demonstrates how athlete-led storytelling continues to drive brand relevance beyond live sports events.
Yum Brands is reportedly seeking to sell Pizza Hut in a deal valued at approximately $2.7 billion amid slowing demand and changing consumer preferences.