Marico launches Parachute Advansed Protein Shampoo with a confidence-driven campaign, signalling its strategic push into India's expanding shampoo market and premium haircare segment.
adidas joins the inaugural Esports Nations Cup as official kit partner, outfitting over 2,000 athletes and signalling esports' growing appeal to global consumer brands.
DBS Bank India's latest DBS IDEAL campaign uses humour and relatable business moments to make digital banking more accessible while redefining B2B financial communication.
Daniel Wellington appoints Sharvari as brand ambassador, signalling a stronger India focus as the Swedish watchmaker expands its presence under Timex Group ownership.
FatakPay appoints Vaani Kapoor as brand ambassador, unveiling a year-long campaign to position itself as a Financial Super App beyond digital lending.
Livpure partners with Uttar Da Puttar, using film-led storytelling to deepen cultural relevance and strengthen consumer engagement beyond traditional advertising channels.
Impact Mints appoints Ranveer Singh as its first Indian brand ambassador, launching a multi-platform campaign to build stronger recall in the competitive confectionery market.
Sprite's latest campaign taps India's growing love for spicy food, using humour, celebrity power and food culture to reinforce everyday consumption occasions.
boAT enters the children's technology segment with smart wearables and audio products, expanding beyond lifestyle electronics to capture India's growing family-focused consumer market.
Go Colors names Shraddha Kapoor its first brand ambassador, using celebrity-led storytelling to strengthen brand recall as India's women's fashion market grows rapidly.