Optimum Nutrition has renewed its association with Royal Challengers Bengaluru, rolling out a new campaign to strengthen its positioning in India’s performance nutrition segment.
Birla Opus Paints has scaled its IPL advertising with a multilingual campaign designed to improve regional resonance and national visibility.
Bisleri has launched a new campaign for its Limonata beverage, featuring Shahid Kapoor to amplify its summer positioning around enhanced refreshment.
Voltas has launched a new campaign for its Zest AI AC range, featuring Neetu Kapoor and Ranbir Kapoor to highlight AI-led cooling features.
Sprite has introduced a Lemon Mint variant in India, supported by a new campaign featuring Sunil Grover to drive differentiation in the crowded clear-lime segment.
DS Group has launched the first TVC for Catch Pink Rock Salt, marking a shift from in-store visibility to mass media storytelling.
Uber Bike’s IPL 2026 campaign spotlights ₹25 rides to attract price-sensitive users during the tournament.
Dish TV’s latest campaign uses everyday switch moments to reinforce continuous, frictionless TV consumption.
Rotoris has appointed Indian pacer Arshdeep Singh as the face of its IPL 2026 campaign to drive brand visibility during the tournament.
Brands are increasingly signing emerging IPL players like Tilak Varma and Abhishek Sharma for ₹1–5 crore deals, indicating a shift away from top-heavy celebrity spends.