Xiaomi India has launched a Redmi Note 15 campaign featuring celebrity chef Sanjeev Kapoor, focusing on practical, day-to-day smartphone usage.
Birla Opus Paints has launched a new campaign featuring Vicky Kaushal, focusing on peer validation as a trust-building device in a competitive category.
boAt has introduced its Aavante Prime X wireless soundbar with Virat Kohli as the face of the campaign, signalling a sharper play in the premium home audio segment.
SOMANY Ceramics has introduced a new brand identity aimed at reflecting its evolution toward design, innovation, and premiumisation.
Plum’s latest campaign foregrounds ingredient transparency and science-backed skincare through a celebrity-led narrative.
Quint Digital has introduced Time Out India, marking its entry into the global lifestyle and city-guide content space.
Mother Dairy is leveraging IPL streaming on connected TVs through JioHotstar to reach high-intent, large-screen audiences.
Sheba’s latest campaign featuring Sharvari reframes pet feeding as an emotional ritual to strengthen its premium positioning in India.
Dinshaw’s latest campaign uses a ‘last bite’ consumption insight, fronted by Vinod Kambli, to build memorability in a cluttered ice cream market.
JioStar has launched a ‘Watch on HD’ campaign to drive default high-definition viewing for IPL audiences across platforms.