Agency News
Air India Consolidates Media Buying With Dentsu as Airline Expands Global Brand Push
Dentsu has won Air India’s media mandate, adding one of India’s most closely watched brand transformation accounts to its portfolio.
Dentsu has won Air India’s media mandate, adding one of India’s most closely watched brand transformation accounts to its portfolio.
Omnicom Media Group and JioStar have launched a cross-screen in-content advertising solution, with NIVEA India becoming the first brand partner.
Havas has launched a new global research framework examining how brand desire influences growth, consumer preference and performance in AI-driven environments.
Anthropic has launched Claude Tag, a Slack-native AI agent that allows teams to assign tasks, retain context across conversations and collaborate with AI directly inside workplace channels.
Johnson’s Baby has launched the ‘Poshan Ka Pehla Sparsh’ campaign to highlight the role of early nurturing and nutrition in a child’s development.
Airpay Money’s latest campaign focuses on financial wellness and money management fundamentals before encouraging consumers to invest.
LinkedIn is testing a new ‘Collab’ post format that allows creators and brands to jointly publish content on the platform.
Omnicom Media Group has launched a new partnership with Netflix that integrates the streamer’s advertising inventory with Omnicom’s audience, data and AI capabilities.
The UK government is consulting on proposals that could require social media platforms to give greater visibility to trusted news publishers and public service broadcasters.
L’Oréal has partnered with OpenAI to develop AI-powered beauty experiences aimed at improving product discovery, recommendations and consumer engagement.