Home Credit India's #LoanMilega campaign uses relatable family storytelling to position accessible financing as a trusted lifestyle enabler, strengthening brand recall in India's competitive lending market.
Vi's Spotify partnership bundles premium music with mobile connectivity, highlighting how content-led collaborations are becoming essential for customer retention, engagement and long-term brand differentiation.
KDK Software's new campaign featuring Boman Irani reinforces trust-led branding, highlighting how B2B technology companies are embracing consumer-style marketing to strengthen market differentiation.
KEI Industries has appointed Rashmika Mandanna as brand ambassador, reinforcing its consumer-first branding strategy to boost awareness, trust and long-term growth in electrical products.
DRiV has named Mahendra Singh Dhoni as brand ambassador, leveraging his credibility to strengthen brand trust, expand aftermarket visibility and deepen consumer engagement across India.
Wow! Momo's new 4-in-1 Momo Box combines four flavours in one meal, leveraging variety, shareability and product innovation to drive higher consumer engagement and repeat orders.
JioStar has rebranded ESPNcricinfo as Cricinfo, ending the ESPN association while retaining one of cricket media’s most established digital properties.
Eros has launched an AI-powered music platform and signed an agreement with the family of Mohammed Rafi to develop licensed AI-generated music experiences.
Honasa Consumer has acquired a majority stake in Fluence Pharma, marking its entry into the nutraceuticals category.
Sony MAX will air a day-long Aamir Khan Productions film marathon and an exclusive brand film as the production house completes 25 years.