Agency News
Summercool Coolers backs Aaj Tak’s ‘Teen Taal’ with presenting sponsorship
Summercool has come on board as presenting sponsor for Teen Taal on Aaj Tak.
Summercool has come on board as presenting sponsor for Teen Taal on Aaj Tak.
OpenAI is reportedly working on an AI agent-led smartphone concept to compete with Apple and Samsung.
Sujata Appliances has rolled out a new campaign built around emotional storytelling to deepen consumer connection beyond product performance.
Vaseline’s latest campaign addresses a common but under-discussed runner issue through a provocative ‘Nipple Sponsorship’ activation.
JK Maxx Paints has launched a new campaign featuring Akshay Kumar, built around the proposition ‘Maxx Karo, Relax Karo’.
MY FM is launching a new content property, ‘The Power Chapter’, in collaboration with creator Raj Shamani to expand its audio-led engagement strategy.
Hero MotoCorp has appointed Ishaan Khatter as brand ambassador for its Xoom scooter range.
Swiggy’s latest campaign uses cricket-led contexts to position food ordering as integral to match-time consumption.
Xiaomi India has launched a Redmi Note 15 campaign featuring celebrity chef Sanjeev Kapoor, focusing on practical, day-to-day smartphone usage.
Birla Opus Paints has launched a new campaign featuring Vicky Kaushal, focusing on peer validation as a trust-building device in a competitive category.