Agency News
Senco Expands Retail Footprint
Senco strengthens its North Bengal presence with a third Siliguri store, using a multi-brand retail format to broaden consumer choice and accelerate regional growth.
Senco strengthens its North Bengal presence with a third Siliguri store, using a multi-brand retail format to broaden consumer choice and accelerate regional growth.
VIDA unveils a new brand identity, reflecting its evolution from a premium electric scooter brand into a broader future-ready mobility ecosystem.
Australia has doubled financial penalties for social media platforms that fail to prevent underage users from accessing their services, tightening its online safety framework.
State Bank of India invested more than ₹4,200 crore in advertising during FY26, supporting the expansion of YONO and a broader brand visibility strategy.
OPPO India has launched the Reno16 Series with a new campaign featuring Janhvi Kapoor, positioning the smartphone around individuality rather than hardware-led messaging.
Flipkart’s latest GOAT Sale campaign uses humour and indirect comparisons to question the perceived value of Amazon’s Prime ecosystem.
Klook India's latest campaign uses Farah Khan and her chef Dilip to position familiar destinations as spaces for new experiences rather than repeat itineraries.
Yash Raj Films has invested in Rusk Media to jointly build original vertical entertainment IP for Gen Z and Gen Alpha audiences.
SNITCH has launched a new campaign around its sixth anniversary sale, combining commerce, entertainment and loyalty to deepen customer engagement.
Škoda Auto India has launched the Kodiaq RS through a campaign featuring sitar exponent Rishab Rikhiram Sharma, linking performance engineering with contemporary cultural storytelling.