Nataraj's latest Gelix campaign reframes the everyday pen as a considered purchase, using waterproof ink, relatable storytelling and a Rs 6 price point to drive relevance.
Tata Play turns 20 by taking ‘Life Jingalala’ back to India’s folk roots, using regional music to refresh a familiar brand asset for today’s audiences.
Godrej Industries Group’s new corporate film brings its refreshed identity to life, unifying diverse businesses under a purpose-led narrative rooted in 129 years of legacy.
Himalaya BabyCare’s Matchy Matchy pH campaign turns skincare education into brand storytelling, highlighting pH-balanced products while deepening trust among new-age parents.
Netflix India’s new ‘As Seen on Netflix’ tourism integration turns streaming content into a discovery engine for destinations, culture and travel-led brand storytelling.
Nimbus Realty renews Mary Kom as brand ambassador, reinforcing a values-led branding strategy that links resilience, trust and women's leadership with long-term real estate growth.
RSPL's Ghadi Rapid Wash campaign spotlights liquid detergent for bucket washing, signalling the brand's push to modernise everyday laundry habits in Indian households.
FLITE has signed Ali Fazal for its latest campaign, pairing him with Sanya Malhotra to position its Buckle Collection around style, comfort and seasonal occasions.
Loopie's latest campaign blends storytelling, art and social impact, positioning modern parenting as an extension of personal identity rather than a pause in ambition.
Yardley London has entered India's premium air care segment with Floralis, expanding its fragrance portfolio from personal care into home and car experiences.