Agency News
Haleon Broadens ENO’s Brand Narrative
ENO’s new campaign broadens acidity awareness by linking multiple digestive symptoms to the condition, signalling a strategic shift toward category expansion and future growth.
ENO’s new campaign broadens acidity awareness by linking multiple digestive symptoms to the condition, signalling a strategic shift toward category expansion and future growth.
Tata Play and Spotify have partnered to offer four months of Spotify Premium, reinforcing bundled entertainment as a strategic tool for customer engagement and retention.
NDTV has dropped ‘24x7’ from its flagship brand, adopting ‘When It Really Matters’ to strengthen its cross-platform identity and future-proof trusted journalism.
Reliance Brands brings Fabletics to India with stores and e-commerce, targeting the country’s fast-growing athleisure market through an omnichannel expansion strategy.
IRCTC names the Lucknow–Delhi Tejas Express after Sprite, creating India’s first branded train and opening a new chapter in transit media monetisation.
Foxtale names Shah Rukh Khan as brand ambassador while unveiling ‘Let Your Glow Through’, strengthening its science-led skincare positioning with emotional brand storytelling and trust.
HOMEFOIL's Kareena Kapoor Khan-led campaign uses humour and premium packaging innovation to reposition food wrapping as a quality-first everyday consumer choice.
Emami Agrotech has entered packaged snacks with WeMe, backing the launch through a Rs 750 crore investment spanning manufacturing expansion and brand building.
L&T Finance's Jasprit Bumrah-led campaign positions gold loans as aspiration-driven credit, leveraging cricket's reach to unlock the financial potential of household gold assets.
CenturyPly's new 10-year Total Cover warranty goes beyond plywood replacement, covering furniture rebuilding costs and signalling a broader shift towards consumer-centric assurance.