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Agency News

AU Small Finance Bank and Maruti Suzuki Launch ‘Suhana Safar’

AU Small Finance Bank and Maruti Suzuki have introduced ‘Suhana Safar’, an RD-backed auto loan scheme aimed at making first-time car ownership more accessible.

03 Jul 2026 · 1 min read
Agency News

DSP Mutual Fund Reframes the Small-Cap Debate

DSP Mutual Fund's latest digital campaign shifts the small-cap conversation from entry timing to investor discipline, highlighting behaviour as the biggest determinant of long-term returns.

02 Jul 2026 · 1 min read
Agency News

TV News Ratings Stay Frozen as BARC Awaits Government Clearance

BARC India has confirmed TV news ratings will remain suspended, extending uncertainty for broadcasters, advertisers and agencies awaiting a transparent audience measurement framework.

02 Jul 2026 · 1 min read
Agency News

FSSAI Tightens Scrutiny

FSSAI has issued notices to six beverage companies, signalling stricter enforcement on product claims and raising the compliance bar for FMCG marketing in India.

02 Jul 2026 · 1 min read
Agency News

Fixderma Turns Men’s Grooming into a Campaign Issue with the ‘Men’s Skincare Janta Party’

Fixderma uses satire and creator-led storytelling to spotlight men’s skincare needs, reflecting the growing commercial potential of India’s evolving grooming market.

02 Jul 2026 · 1 min read
Agency News

Swiggy Dineout and Apsara Reimagine Family Dining

Swiggy Dineout and Apsara launch a creative dining initiative across 50+ restaurants in eight cities, replacing screen time with interactive family engagement.

02 Jul 2026 · 1 min read
Agency News

MY FM Puts Regional Radio Creativity on the Global Advertising Map

MY FM strengthens India's regional creative credentials with a sustained presence on Ads of the World, highlighting the growing global visibility of local advertising ideas.

02 Jul 2026 · 1 min read
Agency News

Sattva Group Shifts Real Estate Storytelling from Buildings to Belonging

Sattva Group’s new brand film positions community and human connection at the centre of urban living, signalling an emotional evolution in real estate marketing.

02 Jul 2026 · 1 min read
Agency News

HDFC Mutual Fund Launches WealthCare Initiative For Doctors

HDFC Mutual Fund marks National Doctor’s Day with a financial awareness campaign, positioning wealth planning as an essential pillar of long-term professional well-being.

02 Jul 2026 · 1 min read
Agency News

Toblerone and Swarovski Enter Into Luxury Collaboration

Toblerone partners with Swarovski on a crystal-inspired fundraising initiative, blending luxury craftsmanship, brand storytelling and purpose-driven marketing into one global campaign.

02 Jul 2026 · 1 min read
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