HarperCollins India acquires worldwide rights to Rajiv Bakshi's debut leadership book, signalling growing demand for globally relevant business thinking from Indian corporate leaders.
Sony LIV Tamil partners with Samantha for a new collaboration, signalling a content-led strategy to deepen regional engagement and strengthen its premium streaming proposition.
Estilocus names Fahadh Faasil as brand ambassador, leveraging the actor's understated appeal to accelerate national expansion and strengthen its premium menswear positioning.
Fire-Boltt is expanding beyond wearables with its new smartphone brand boltt, betting on affordable 4G and 5G devices to strengthen its consumer technology ecosystem.
Sony India has partnered with Darshan Raval to promote its premium audio portfolio, blending music, creator culture and immersive listening experiences for Indian consumers.
L’Oréal Paris has partnered with Shark Tank India to offer women entrepreneurs exclusive early access, reinforcing purpose-led marketing through entrepreneurship and innovation.
Picklebay has become the Powered By Sponsor for Team India’s Open and Junior squads at the Pickleball World Cup 2026, reinforcing its ecosystem-led growth strategy.
S8UL has partnered with YouTube for its Esports World Cup 2026 campaign, blending creator-led storytelling, fan engagement and digital-first brand experiences at global scale.
SML has appointed Sachin Tendulkar as brand ambassador, leveraging his trusted public image to deepen farmer engagement and strengthen its agricultural solutions portfolio.
Policybazaar has partnered with RJ Balaji for a Tamil Nadu-focused campaign, using culturally relevant storytelling to encourage proactive adoption of health and term insurance.