Croma’s ‘Ghar Banta Hai Croma Se’ campaign blends emotional storytelling, omnichannel engagement and retail experiences to strengthen its connect with modern Indian households.
Arvind launches its AW’26 AD Denim collection with Raghav Juyal, combining authentic storytelling and bespoke customisation to strengthen its premium denim positioning in India.
Crompton unveils Crompton 2.0 with a new identity, premium Rhion sub-brand and patented water purifier, signalling a sharper innovation-led growth strategy in India.
KKR acquires a minority stake in BookMyShow, backing its live entertainment ambitions as India’s experience economy and demand for premium events continue accelerating.
WonderWorks names Shahid Kapoor as Ziggy’s brand ambassador, launching a Donut Cake campaign aimed at boosting differentiation, nationwide reach, consumer penetration and everyday snacking.
Philips India appoints Yash as grooming ambassador, combining technology-led innovation, entertainment partnerships and omnichannel marketing to strengthen its position in premium men's grooming.
CDSL IPF partners with Amar Chitra Katha to launch a 12-language animated film, simplifying financial planning through storytelling to expand investor literacy nationwide.
Amorepacific launches Mamonde exclusively on Nykaa, strengthening its India portfolio with science-led K-beauty as demand rises among younger, ingredient-conscious skincare consumers.
Baazar Kolkata names Kartik Aaryan brand ambassador as the value retailer celebrates 25 years, expands to 250 stores across 13 states, and accelerates nationwide growth.
Lay’s targets South India with a hyperlocal spicy variant, reinforcing regional flavour innovation as a strategic growth engine for India’s evolving packaged snacks market.