Titan Raga's latest campaign with Alia Bhatt redefines beauty through confidence and choice, signalling a broader shift towards authenticity-led storytelling in brand communication.
Furlenco's new three-film digital campaign celebrates women's post-work rituals, positioning home as an emotional sanctuary where comfort, authenticity and self-expression seamlessly come together.
boltt names Ayushmann Khurrana brand ambassador as it enters India's smartphone market, pairing celebrity appeal with the launch of its first Ace 5G and Evo devices.
JSW Group extends its 'Rukna Nahi Hai' campaign, celebrating India's hockey legacy while rallying nationwide support for both teams ahead of the FIH Hockey World Cup 2026.
Axis Bank's latest NRI campaign blends emotion with digital banking, highlighting relationship-led services that help overseas Indians stay closely connected with families in India.
Servotech's new Sonu Sood campaign simplifies solar lithium battery technology through relatable storytelling, reinforcing trust, consumer awareness and the growing mainstream appeal of clean energy.
Instamart’s Raksha Bandhan campaign pairs Bollywood nostalgia with quick commerce, using humour and a 10-gram silver voucher to drive festive shopping engagement and conversions.
MyFitness partners with creator Rohan Sehgal to showcase how food pairing influences glucose response, using measurable data to make functional nutrition more relatable and engaging.
Mathrubhumi’s Onam campaign replaces festive clichés with four inspiring changemakers, presenting culture, conservation, traditional knowledge and technology as Kerala’s enduring spirit of Maveli.
IGP’s ‘The Rakhi Promise’ campaign combines emotional storytelling, creator collaborations and 90-minute delivery to redefine festive gifting for modern Indian consumers.