Call Me Chunky has launched a new IPL-season campaign built around humour-driven creatives aimed at improving brand recall during peak advertising clutter.
X has launched a new History tab that centralises bookmarks, liked posts, watched videos and read articles within a single interface.
Instagram has rolled out disappearing photo chat features, signalling a deeper push into private and ephemeral user interactions.
Air India Express has rolled out a new brand campaign featuring Pankaj Tripathi as it sharpens its positioning around accessible, dependable and culturally rooted air travel.
Heer by GIVA has launched a new campaign featuring actor Anushka Sharma as the face of its latest jewellery communication push.
Google has announced deeper Gemini integration across Android, positioning the operating system as an agentic AI platform capable of completing tasks, understanding context and operating across apps.
Fastrack has launched a new campaign featuring Siddhant Chaturvedi in multiple avatars to reinforce the brand’s youth-focused identity play.
Equinox Virtual has launched ‘Mohini’, an AI-powered musical micro-drama series aimed at short-format digital audiences.
Adinath Agro has rebranded itself as Adinova and introduced a new corporate identity as part of a broader business and market repositioning exercise.
Vantara has entered the consumer food business with the launch of Vantara Creamery, a premium ice cream venture debuting in Mumbai.