Sobisco's Amitabh Bachchan campaign combines character-led storytelling with ambitious expansion plans, supporting its national growth strategy and ₹5,000 crore turnover target over five years.
boAt, Blinkit and Arbaaz Khan use humour and quick commerce to reposition Raksha Bandhan gifting, linking emotional storytelling with instant purchase convenience and engagement.
Tic Tac's latest campaign combines music, influencer marketing and experiential activation, strengthening brand engagement through participation-led storytelling and a four-year collaboration with Yashraj Mukhate.
Hettich India and Wondrlab reposition drawers as lifestyle enablers through a design-led campaign aimed at reinforcing category leadership and long-term brand recall.
Greenply replaced product claims with a live 510-kg sumo wrestling demonstration at MATECIA Expo 2026, signalling a future where experiential proof outperforms feature-led marketing.
Hocco's Bullet Ice Cream, inspired by Mirzapur: The Movie, reflects a growing marketing trend where entertainment IP evolves into collectible consumer products and experiences.
Lahori Zeera's latest campaign seeks to reclaim "thanda" from multinational cola brands, signalling how challenger brands are increasingly competing through culture, not just consumption.
Sony Sports' 'Not a Gentleman’s Game' positions women's cricket beyond stereotypes, using Harmanpreet Kaur to celebrate performance, confidence and India's championship-winning momentum.
Radico Khaitan expands Magic Moments with Aam Panna, reflecting rising demand for flavoured vodka as Indian tastes, premiumisation and digital-first brand storytelling converge.
Acer's partnership with Akshay Kumar underscores its shift from computing to connected living, positioning the House of Acer as an integrated consumer technology ecosystem.