Titan Raga’s new ‘Paris, with Love’ capsule collection pairs cinematic storytelling with Alia Bhatt’s appeal, positioning watches as expressive lifestyle accessories for modern consumers.
Nexus Select Malls has partnered with District by Zomato to power app-based shopping offers, blending digital discovery with in-mall retail experiences during Purple Day Weekend.
Warner Bros. Pictures Animation has introduced a new studio logo and opening sequence, reinforcing its evolving brand identity ahead of an ambitious theatrical pipeline.
Red Bull is evolving beyond celebrity endorsements in India, using cricket-led interactive content to localise its global marketing philosophy and deepen digital-first audience engagement.
ZeroHarm Sciences appoints Sideways to strengthen its brand positioning, packaging and communication, translating scientific innovation into stronger consumer understanding and brand recall.
Policybazaar appoints Amitabh Bachchan as brand ambassador, launching a nationwide awareness campaign to accelerate health and term insurance adoption across India.
JioHotstar's Land of Football, presented with Kerala Tourism, blends sports storytelling with destination branding, showcasing regional culture through premium streaming content from July 10.
Sony Pictures Networks India integrates Google Gemini into Kaun Banega Crorepati, transforming television viewing into an AI-assisted knowledge experience across broadcast and streaming.
Major League Baseball has appointed Suryakumar Yadav as its India ambassador, signalling a strategic push to grow baseball's visibility through creator-led engagement and digital storytelling.
Google unveiled new Gemini-powered advertising solutions, revealing that Google and YouTube influence 93% of product discovery journeys in India, accelerating AI-led marketing transformation.