Rado’s ‘The Search’ with Hrithik Roshan combines emotional storytelling, luxury craftsmanship and material innovation, redefining premium watch marketing through authenticity and experience-driven branding.
Vijay Sales appoints Rahul Dravid as brand ambassador, aligning its five-decade retail legacy with his credibility as the electronics chain targets its next growth phase.
Ugaoo pairs Jackie and Tiger Shroff in a humour-led film that turns plant parenting into a relatable family story while reinforcing the brand’s category proposition.
SpeakX appoints MS Dhoni as brand ambassador, launching ‘Muh Khol, English Bol’ to inspire confident English speaking through AI-powered, judgement-free learning experiences.
Licious is leveraging content-led branding to become India’s defining meat brand, aiming to build cultural relevance across the ₹5.67 lakh crore category beyond commerce.
Duolingo launches its Punjabi-to-English course, expanding regional language education and reinforcing localisation as a strategic driver of digital learning adoption and accessibility.
Haier returns to Bigg Boss Season 20, leveraging entertainment-led product integration to boost brand visibility, consumer engagement and premium positioning across India's diverse audiences.
GUESS names Tamannaah Bhatia as its India Watches ambassador, leveraging celebrity influence, digital storytelling and fashion-led branding to deepen consumer engagement and premium market positioning.
Netflix’s Southverse transforms regional entertainment into a global growth strategy, unlocking stronger audience engagement, multilingual marketing opportunities and sustained international visibility for South Indian content.
Flipkart enters the microdrama space with Pratilipi and TTT, leveraging short-form storytelling to boost engagement, strengthen content-commerce, and unlock new marketing opportunities before festivities.