Agency News
ICC Opens the Pitch for Next Year's Women's Cricket Moment
The ICC seeks an agency for its inaugural 2027 Women's Champions Trophy, targeting female fans and the 25-34 T20 audience across 16 matches in 15 days.
The ICC seeks an agency for its inaugural 2027 Women's Champions Trophy, targeting female fans and the 25-34 T20 audience across 16 matches in 15 days.
Cadbury Celebrations uses neighbourly tiffs as its Diwali hook, pairing a goodwill-gifting story with the new Milky Mithai, a chocolate and Indian sweet fusion.
JioHotstar enters Nepal via DGO, starting at NPR 249 a month, pairing Indian hits with local films and live sports in a bundled streaming model.
Zepto's invite-only Seoul Street in Delhi shows how brands are moving from Korean-wave ads to hosting fandoms, with six partners backing the experience.
Axis Bank and Visa pair Shahid Kapoor's dollhouse fantasy with 100+ offers and up to 20% off, showing how emotion and value now drive festive marketing.
Miraggio's 'Off The Clock' festive campaign turns the 'Out of Office' format into a LinkedIn-to-Instagram story about minds drifting from work toward festive plans.
Bata India's 'Comfort, but Make It Festive' campaign, led by Rakul Preet Singh, pairs occasion-ready flats with a Dandiya Night that drew over 6,000 footfalls.
FLITE's festive 'Style Ka Naya Andaaz' campaign, led by Ali Fazal and Sanya Malhotra, pitches the Buckle Collection as a smart way to restyle one outfit.
PNG Jewellers launches 'Unstoppable Legacy' with Madhuri Dixit and Ranbir Kapoor, using a backstage twist to link 1832 heritage with the festive and wedding season.
Aretto launches Leaps Pro V and Leaps Pro for ages 8–13, pairing Supergrooves technology with the 'U/A: Free the Child' campaign to reframe growing up.