Agency News
Hyundai Turns Leadership Into the Punchline
Hyundai's latest campaign pairs Shah Rukh Khan with CEO Tarun Garg, using humour and leadership transition to reinforce trust while refreshing a decades-old brand partnership.
Hyundai's latest campaign pairs Shah Rukh Khan with CEO Tarun Garg, using humour and leadership transition to reinforce trust while refreshing a decades-old brand partnership.
Himalaya BabyCare's latest campaign combines nostalgia and reassurance to spotlight its Gentle Baby Shampoo, reinforcing trust-driven communication in India's evolving baby care market.
MTR Foods transforms its Sambar campaign into a multi-platform cultural movement, reflecting evolving consumer behaviour, fragmented media consumption and changing FMCG growth strategies.
MARS Cosmetics takes #LivingTheMARSLife to Delhi Metro, using hyperlocal commuter insights to build cultural relevance and strengthen everyday consumer engagement across transit media.
Beyond Appliances introduces its Plug 'N' Play Designer Chimneys through a Dia Mirza campaign, blending design-led storytelling with the growing demand for aesthetic home appliances.
GIVA's Raksha Bandhan campaign redefines siblinghood by including pets, reflecting changing family dynamics and expanding festive marketing beyond traditional human relationships.
Wipro Consumer Care acquires Philippines-based S Brands, reinforcing its Southeast Asia strategy while expanding regional scale, portfolio strength and long-term consumer market opportunities.
BCCI has invited global bids for title sponsorship rights, opening one of India's most valuable sports marketing opportunities across domestic and international cricket properties.
Shark Tank India has launched the #DontBeATota campaign, urging aspiring entrepreneurs to prioritise business fundamentals over startup jargon as Season 6 registrations open.
Encompass has named Karan Johar as brand ambassador, signalling its ambition to strengthen brand visibility, deepen market relevance and accelerate growth through strategic storytelling.