Marico has entered India’s ₹10,000-crore shampoo market with the launch of Parachute Advansed Protein Shampoo, extending one of its strongest legacy brands into mass haircare.
Zee Entertainment has launched four new sports channels under its Unite8 network as it prepares for a larger play in premium global sports broadcasting, including potential bids for FIFA World Cup rights.
The Whole Truth has withdrawn its “No Added Sugar” claim after receiving a notice from India’s food regulator, FSSAI.
ZEE Entertainment Enterprises has reportedly emerged as the frontrunner for securing FIFA World Cup broadcasting rights in India.
Pratilipi-owned Double Tap Films has entered a multi-country partnership with TikTok, expanding its role in creator-led branded content and short-form storytelling markets.
EaseMyTrip has signed on as title sponsor for Season 2 of the Big Cricket League, extending its push into sports-led consumer visibility and mass-market brand recall.
Snitch bets on the hustle era to grab a slice of the geowing youth sports fashion market.
Yes Madam's successful raising move certifies the confidence among investors in growing Indian hyperlocal beauty market.
Snabbit has entered the salon-at-home category with an instant beauty services model, signalling how convenience-led consumer platforms are reshaping India’s home services and personal care market.
The Coca-Cola Company is marking 50 years of Maaza with a new brand campaign centred on nostalgia, category leadership and cultural familiarity.