MMTC-PAMP names Sidharth Malhotra brand ambassador as its 'Purest And More' campaign highlights digital investments, recycling, and buyback services alongside precious metals offerings.
Kissht partners with Sachin Tendulkar for three years, using humour to spotlight five-minute, paperless loan approvals as it expands digital lending across India.
Swiss Beauty partners with Warner Bros. Discovery to launch a Harry Potter-inspired makeup collection, blending entertainment licensing, beauty innovation, and fandom-driven consumer engagement.
Everlite has appointed Wamiqa Gabbi as its first national ambassador, reinforcing its push to make lightweight fine jewellery an everyday lifestyle choice for younger consumers.
Wipro has entered India's Rs 5,500-crore pet food market with Snuggles, betting on premium nutrition and rising pet parenting trends to drive future growth.
KidZania India is opening its role-play city to adults, transforming nostalgia into a new experiential platform that expands audience reach and brand engagement opportunities.
Shikhar Pan Masala uses an emotional Raksha Bandhan narrative and surprise branding reveal, signalling how unconventional storytelling is reshaping traditional category advertising.
KFC leverages IShowSpeed’s authentic fandom to launch Hot Ranch Big Dip, blending creator influence, humour and cultural relevance into a high-impact marketing campaign.
Firstpost is positioning Flaunt to benefit from rising luxury consumption while strengthening its appeal to marketers seeking affluent, high-intent audiences.
Samsung TV Plus reaches 200 channels in India, expanding its FAST platform with regional entertainment and strengthening its free streaming proposition through NH Studioz partnership.