JioHotstar expands its partnership with VDO.AI to enable real-time contextual targeting, strengthening addressable advertising capabilities across its growing CTV and OTT ecosystem.
Luminous launches a digital campaign starring Sachin Tendulkar to promote its EDGE Portable Power Series, signalling rising demand for flexible, on-the-go energy solutions.
Zepto celebrates its fifth anniversary through an in-app illustrated reel, using storytelling instead of promotions to reinforce brand recall and deepen consumer engagement.
boAt joins hands with Legacy to back emerging hip-hop talent, reinforcing its creator-first marketing strategy and expanding its cultural footprint beyond product-led engagement.
Kalyan Jewellers adds Sara Ali Khan to its endorsement roster, signalling a sharper push towards younger consumers while strengthening its multi-celebrity brand strategy.
POCO India’s ‘POCO Cameras. True To Life.’ campaign shifts the conversation from camera specifications to authentic experiences, signalling a more emotion-led approach to smartphone marketing.
CLEAR Premium Water’s ‘FakeSeFree’ campaign blends music, creator influence and consumer education to raise awareness about counterfeit products through culturally relevant storytelling.
Westlife Foodworld and Coca-Cola India launch limited-edition Football Meals, tapping football fandom to drive occasions, strengthen partnerships and deepen consumer engagement beyond cricket.
Apsara’s latest Zesta campaign positions scented pencils as a multi-sensory learning companion, blending product innovation with emotional engagement to deepen brand affinity among children.
UNIBIC’s latest campaign transforms a simple ingredient question into a distinctive brand proposition, reinforcing product credentials while using curiosity to drive recall and consumer engagement.