VIP Industries’ latest campaign focuses on reducing travel friction, positioning luggage as an enabler of smoother journeys rather than just a utility product.
Club FM rolled out a World No Tobacco Day campaign that turned back its station clock by 20 minutes to highlight the estimated life lost from smoking a single cigarette.
Visa India has appointed Shah Rukh Khan as its brand ambassador as the payments company sharpens its consumer-facing positioning in India’s expanding digital commerce market.
Anthropic has launched Claude Opus 4.8 while preparing a broader rollout of its upcoming Mythos AI model ecosystem aimed at enterprise-scale AI deployment.
YouTube has introduced a new “Unique Reach” metric for connected TV advertising aimed at estimating co-viewing behaviour on television screens.
The BCCI is reportedly evaluating a September-October IPL window as it explores tournament expansion and addresses extreme summer weather concerns.
Amazon MGM is reportedly investing in AI-generated children’s programming, signalling a new content production direction for global streaming companies.
Coca-Cola India has partnered with Google on an AI-led campaign designed to deliver interactive fan engagement during live cricket moments.
Meta is expanding subscription offerings across Facebook, Instagram and WhatsApp as it diversifies monetisation beyond advertising revenues.
Nasher Miles has partnered with Warner Bros. Discovery to launch a Harry Potter-themed travel gear collection aimed at fandom-driven consumer demand in India.