GUESS names Tamannaah Bhatia as its India Watches ambassador, leveraging celebrity influence, digital storytelling and fashion-led branding to deepen consumer engagement and premium market positioning.
Netflix’s Southverse transforms regional entertainment into a global growth strategy, unlocking stronger audience engagement, multilingual marketing opportunities and sustained international visibility for South Indian content.
Flipkart enters the microdrama space with Pratilipi and TTT, leveraging short-form storytelling to boost engagement, strengthen content-commerce, and unlock new marketing opportunities before festivities.
Honasa Consumer becomes the first Indian advertiser on ChatGPT, leveraging Criteo to position Mamaearth at the forefront of AI-powered consumer discovery and engagement.
Dyson's CameraJet combines AI, computer vision and machine learning to deliver precision oral care, signalling the next evolution of intelligent, data-driven personal healthcare devices.
Wispr Flow enters India with 'Bologe Toh Tum Dikhoge', blending emotional storytelling and AI voice-to-text technology supporting 100+ languages to humanise digital communication.
Ai+ Smartphone partners with Bigg Boss 20 across five languages, leveraging regional entertainment, integrated branding and cultural relevance to strengthen nationwide consumer engagement and recall.
Swiggy and Hero MotoCorp partner to improve delivery partner mobility through affordable vehicle ownership, 90% financing, road safety training and purpose-led workforce empowerment initiatives.
H&M India celebrates Dil Chahta Hai’s 25th anniversary with an exclusive apparel collection, transforming a cult film into a contemporary fashion and cultural statement.
PEDIGREE introduces Healthy Belly with KL Rahul, combining nutrition, consumer education and digestive wellness to strengthen engagement with India’s growing pet care market.