Wipro Consumer Care acquires Philippines-based S Brands, reinforcing its Southeast Asia strategy while expanding regional scale, portfolio strength and long-term consumer market opportunities.
BCCI has invited global bids for title sponsorship rights, opening one of India's most valuable sports marketing opportunities across domestic and international cricket properties.
Shark Tank India has launched the #DontBeATota campaign, urging aspiring entrepreneurs to prioritise business fundamentals over startup jargon as Season 6 registrations open.
Encompass has named Karan Johar as brand ambassador, signalling its ambition to strengthen brand visibility, deepen market relevance and accelerate growth through strategic storytelling.
Britannia Little Hearts leverages AR and QR technology to transform a print campaign into an interactive social experience, celebrating World Emoji Day through digital participation.
ZEE5's biggest multilingual slate yet underscores how streaming platforms are evolving into language-first entertainment ecosystems spanning originals, sports, AI and family content.
Celebrating 20 years, JioStar expands Bigg Boss into six simultaneous regional editions, reinforcing multilingual entertainment as a powerful strategy for audience scale and advertisers.
Greenlam Laminates' latest campaign transforms unspoken admiration into a branding device, signalling a shift towards emotionally driven storytelling in India's premium home interiors market.
Recode Studios will acquire up to 51% in Aflairza, signalling rising confidence in premium Korean-inspired beauty brands and India's fast-growing cosmetics market.
Sony LIV expands its premium entertainment offering with over 150 Sony Pictures films, reinforcing the growing importance of franchise-led libraries in streaming competition.