MBG Card has appointed actor Pankaj Tripathi as brand ambassador as the company looks to strengthen consumer awareness and trust in a competitive financial services market.
boAt’s latest campaign for its Slazer trimmer range employs a character resembling Vijay Mallya to drive attention and conversation around the product launch.
JW Marriott has named Aishwarya Rai Bachchan as its global brand ambassador, expanding the hospitality brand’s celebrity-led marketing strategy.
JioHotstar has onboarded 50 brands for the digital premiere of Dhurandhar The Revenge, highlighting growing advertiser interest in streaming-first entertainment events.
Dhan has introduced a new investing app, ‘millions’, aimed at younger users entering the SIP and long-term wealth creation category.
Uber has unveiled a new fleet of Hyundai vehicles equipped with advanced sensors as part of its long-term autonomous mobility strategy.
The Hindu’s latest anti-tobacco campaign uses behavioural psychology to encourage smoking postponement rather than relying on conventional fear-based messaging.
A casual “I don’t drink milk” remark by IPL player Vaibhav Sooryavanshi after a standout performance triggered widespread social media discussion and unexpected brand conversations.
A Storyboard18 analysis highlights how jersey numbers, from MS Dhoni’s 7 to Vaibhav Sooryavanshi’s 03, are becoming identifiable symbols within the IPL’s evolving brand ecosystem.
Go Colors has launched a new campaign featuring content creator and actor Prajakta Koli, linking its product range to fashion trends increasingly shaped by digital creators.