Agency News
Blood-Stained Newspapers Turn Print Into a Statement on Period Poverty
A South African campaign transformed newspaper front pages into blood-stained visuals to draw attention to period poverty and menstrual stigma.
A South African campaign transformed newspaper front pages into blood-stained visuals to draw attention to period poverty and menstrual stigma.
Flipkart has partnered with Meta’s affiliate ecosystem, enabling creators to earn commissions by driving product sales through content shared across Meta platforms.
New York has passed a law requiring advertisements to disclose when performers are created or substantially altered using artificial intelligence.
Hindalco-backed Eternia Windows is expanding its presence in NCR and Mumbai as demand for premium residential solutions continues to grow in India's urban housing markets.
Landor has redesigned Mother Dairy’s milk packaging system, using the brand’s long-standing “Maa Jaisi Care” positioning as the foundation for a refreshed visual identity.
Accenture Song is reportedly acquiring influencer marketing company Whalar, signalling the growing strategic importance of creator-led marketing within global agency and consulting networks.
Karan Aujla and VRB Consumer Products have entered India’s zero-sugar beverage market with Zyro, positioning the brand around identity, culture and conscious consumption.
Catch has launched a new campaign for its turmeric range featuring actor Subhashree Ganguly, reinforcing its focus on regional relevance and category trust.
Nestlé India is sharpening its focus on fewer, larger growth bets, signalling a more disciplined approach to brand, product and investment decisions.
Center Fruit has brought back its long-running ‘Kaisi Jeebh Laplapayee’ platform through a new wedding-themed campaign, reconnecting the brand with one of its most recognisable advertising properties.