Times Network has introduced a new brand identity aimed at unifying its channels and strengthening its positioning across TV and digital platforms.
Airbnb’s latest campaign leverages celebrity pairings to spotlight the rising ‘buddymoon’ travel trend among young Indian consumers.
Forest Essentials has launched a new campaign centred on ‘slow beauty’, reinforcing its Ayurveda-led, ritual-driven positioning.
A consortium led by Birla, Times Group, Bolt Ventures and Blackstone has acquired RCB in an all-cash ₹16,660 crore deal.
IPL team sponsorship revenues have crossed ₹1,000 crore, putting the league in closer commercial comparison with global properties like the NFL and EPL
Utkarsh Small Finance Bank has partnered with Mumbai Indians as its official banking partner for IPL 2026 to expand brand reach and consumer trust
Godrej Consumer Products has released a CSR film repositioning mosquito prevention as a public health responsibility rather than a seasonal inconvenience.
Crocs has appointed KL Rahul as brand ambassador to strengthen its cultural and lifestyle relevance in India.
Zed Black has launched a new campaign featuring MS Dhoni to strengthen brand recall and cultural resonance in a competitive incense stick category.
EcoLink has signed on as an associate sponsor for Rajasthan Royals, expanding its presence in the IPL sponsorship ecosystem.