Magnum by Safari appoints Saif Ali Khan as brand ambassador, combining celebrity appeal, accessible premium positioning and Flipkart-led commerce around its ‘Swag On The Move’ proposition.
Pee Safe’s new brand Within enters women’s nutraceuticals with three science-backed formulations, signalling a strategic move toward personalised, preventive and lifecycle-focused wellness solutions.
Tata Trusts’ Vajood Rahe Maujood uses empathetic storytelling to spotlight dementia’s impact on identity, encouraging early awareness, inclusive caregiving and meaningful behavioural change in India.
Rado’s ‘The Search’ with Hrithik Roshan combines emotional storytelling, luxury craftsmanship and material innovation, redefining premium watch marketing through authenticity and experience-driven branding.
Vijay Sales appoints Rahul Dravid as brand ambassador, aligning its five-decade retail legacy with his credibility as the electronics chain targets its next growth phase.
Ugaoo pairs Jackie and Tiger Shroff in a humour-led film that turns plant parenting into a relatable family story while reinforcing the brand’s category proposition.
SpeakX appoints MS Dhoni as brand ambassador, launching ‘Muh Khol, English Bol’ to inspire confident English speaking through AI-powered, judgement-free learning experiences.
Licious is leveraging content-led branding to become India’s defining meat brand, aiming to build cultural relevance across the ₹5.67 lakh crore category beyond commerce.
Duolingo launches its Punjabi-to-English course, expanding regional language education and reinforcing localisation as a strategic driver of digital learning adoption and accessibility.
Haier returns to Bigg Boss Season 20, leveraging entertainment-led product integration to boost brand visibility, consumer engagement and premium positioning across India's diverse audiences.