Agency News
Prime Video Turns Viral Culture Into Marketing Currency
Prime Video parodies the buzz around India’s Got Latent, using humour and cultural relevance to promote Adarsh Baal Vidyalaya through a timely marketing play.
Prime Video parodies the buzz around India’s Got Latent, using humour and cultural relevance to promote Adarsh Baal Vidyalaya through a timely marketing play.
Capri Loans appoints Nayanthara as brand ambassador, reinforcing its South India expansion strategy while complementing Pankaj Tripathi to strengthen regional market relevance.
YES BANK has renewed its Team India commitment, partnering with the IOA across four global sporting events in 2026 to deepen sports-led brand visibility.
Reliance Retail launches AJIO Beauty, adding 1,500+ brands and nationwide reach, signalling a stronger integrated fashion and beauty commerce strategy for Indian consumers.
Hyundai's latest campaign pairs Shah Rukh Khan with CEO Tarun Garg, using humour and leadership transition to reinforce trust while refreshing a decades-old brand partnership.
Himalaya BabyCare's latest campaign combines nostalgia and reassurance to spotlight its Gentle Baby Shampoo, reinforcing trust-driven communication in India's evolving baby care market.
MTR Foods transforms its Sambar campaign into a multi-platform cultural movement, reflecting evolving consumer behaviour, fragmented media consumption and changing FMCG growth strategies.
MARS Cosmetics takes #LivingTheMARSLife to Delhi Metro, using hyperlocal commuter insights to build cultural relevance and strengthen everyday consumer engagement across transit media.
Beyond Appliances introduces its Plug 'N' Play Designer Chimneys through a Dia Mirza campaign, blending design-led storytelling with the growing demand for aesthetic home appliances.
GIVA's Raksha Bandhan campaign redefines siblinghood by including pets, reflecting changing family dynamics and expanding festive marketing beyond traditional human relationships.