Wind energy company Suzlon is increasing its consumer advertising efforts despite operating primarily in the B2B space, signalling a broader shift in how industrial brands approach visibility and trust.
Zimbabwe Cricket has partnered with FanCode and Zee to broadcast India’s upcoming tour of Zimbabwe across digital and television platforms in India.
Himalaya BabyCare has introduced its Botanique range and signed actor Anushka Sharma as brand ambassador to strengthen its positioning in the premium natural baby care segment.
Unicommerce shares rose more than 10% after the company announced a partnership with Opptra aimed at strengthening ecommerce enablement for brands and sellers.
ZEE5 and Unite8 Sports have launched the ‘Poora India Watchega’ campaign to drive viewership and advertiser interest around FIFA World Cup 2026 coverage.
Meta has introduced football-focused features across Instagram, WhatsApp, Threads, Facebook and Messenger ahead of the FIFA World Cup 2026, expanding how fans engage with live sports across its ecosystem.
Mumbai Police has repurposed a viral social media conversation around a ₹370 biryani bill to communicate the importance of consent through a timely digital post.
Parle-G’s latest campaign under the ‘G Maane Genius’ platform celebrates small acts of kindness, positioning empathy as a form of everyday intelligence.
Hotel chains are accelerating investments across leisure destinations and emerging cities as domestic travel demand continues to drive growth in India's hospitality sector.
SRF Floron’s latest campaign featuring Pankaj Tripathi aims to build awareness for refrigerants, a category that typically remains invisible to consumers despite its role in air-conditioning performance.