Agency News
Samsung leans on nostalgia and biking subculture to position Galaxy M17e 5G
Samsung’s Galaxy M17e 5G campaign uses nostalgia cues and biking culture to build relevance among younger, value-driven smartphone users.
Samsung’s Galaxy M17e 5G campaign uses nostalgia cues and biking culture to build relevance among younger, value-driven smartphone users.
super.money has rolled out the next phase of its ‘no drama’ campaign featuring Salman Khan, continuing its core brand positioning.
Parle-G’s latest campaign centres on the Bihu festival, using cultural storytelling to strengthen regional resonance in the Northeast.
Joy Personal Care’s latest TVC for Hydra Refresh Gel features Sanya Malhotra and focuses on hydration as a core skincare benefit.
Brands are onboarding Rakesh Bedi following the viral spread of his dialogue ‘Baccha hai tu mera’ from Dhurandhar 2.
Cadbury Dairy Milk has introduced ‘Khaas Seat’ during IPL 2026 to bring first-time viewers into the live stadium experience.
Maruti Suzuki has introduced ‘Quickstop’, an on-site service initiative aimed at cutting down physical workshop visits for customers.
Jana Small Finance Bank has partnered with Royal Challengers Bengaluru for IPL 2026, marking its entry into high-impact cricket sponsorships
Zee Entertainment has approved a ₹500 crore infusion while transferring its content business to a subsidiary as part of a structural reset.
Budweiser 0.0 has partnered with five IPL teams in its first multi-franchise activation in India, reinforcing its non-alcoholic positioning.