Hyundai Motor India appoints world No. 1 para archer Sheetal Devi, extending its purpose-led marketing into accessibility, inclusion and equal opportunity initiatives.
STIM Spark’s new campaign with Vedika Pinto positions oral care within beauty routines, using GRWM storytelling to introduce instant whitening and Oral Beauty.
Laxmi Dental’s new campaign encourages informed dental decisions, using emotional storytelling and Madhuri Dixit to highlight the importance of choosing quality zirconia crowns.
G-SHOCK’s ‘Unfazed by Time’ featuring Vicky Kaushal reframes its LUXE BLACK series around resilience, individuality and composure, targeting contemporary consumers through cultural storytelling.
Anchor Oral Care appoints Jos Buttler as India brand ambassador, combining global cricket equity with its legacy of quality to strengthen awareness and consumer engagement.
Frodoh and STAGE introduce first-screen OTT monetisation, enabling Connected TV advertising through discovery-led placements while preserving uninterrupted streaming across seven regional language markets.
Ferrero expands Rocher into premium chocolate bars, targeting everyday indulgence with ₹499 variants while leveraging its gifting legacy to capture India's evolving premium confectionery demand.
BCCI signs Campa, SBI Life and ChatGPT as India Home Cricket associate partners in a ₹130-crore-plus deal, delivering 44% sponsorship value growth through 2028.
Havas India launches Shortcut Shobiz India, entering India's $10–12.1 billion luxury market with premium experiential marketing capabilities, blending global expertise and local execution excellence.
Emami expands BoroPlus into India's ₹40,000-crore baby-care market with FromMaa, blending legacy trust, emotional branding and premium formulations to target modern parents digitally.