Agency News
Flipkart Eyes the Food Delivery Plate
Flipkart is entering online food delivery with a phased rollout, signalling its ambition to deepen consumer engagement and challenge India's evolving convenience commerce ecosystem.
Flipkart is entering online food delivery with a phased rollout, signalling its ambition to deepen consumer engagement and challenge India's evolving convenience commerce ecosystem.
Yakult Danone India has unveiled a new TV campaign featuring Taapsee Pannu, introducing its improved Yakult Light Mango Flavour shaped by consumer feedback.
BCCI has reportedly increased reserve prices for title sponsorship and associate partner rights, signalling stronger confidence in cricket's commercial value and advertiser demand.
DSP Mutual Fund's latest digital campaign uses investor search behaviour to explain multi-asset allocation funds, shifting conversations from short-term returns to portfolio diversification.
Wipro Consumer Care strengthens its FMCG portfolio by acquiring Good Home and Eva, signalling a sharper play in India's expanding home and personal care market.
Hero MotoCorp's Destini print campaign transforms newspapers into comic-style storytelling, using creative execution and regional adaptation to make traditional media feel interactive again.
Masters’ Union partners with HYROX for Delhi and Mumbai events, signalling how education brands are increasingly using experiential sports platforms to engage younger audiences.
Prime Video parodies the buzz around India’s Got Latent, using humour and cultural relevance to promote Adarsh Baal Vidyalaya through a timely marketing play.
Capri Loans appoints Nayanthara as brand ambassador, reinforcing its South India expansion strategy while complementing Pankaj Tripathi to strengthen regional market relevance.
YES BANK has renewed its Team India commitment, partnering with the IOA across four global sporting events in 2026 to deepen sports-led brand visibility.