ZEE5 and BULLET have introduced ‘Mom Talks’, a microdrama series anchored by Parineeti Chopra, targeting digitally native, short-format audiences.
Netflix has introduced a dedicated kids-focused gaming app as part of its broader push to deepen engagement beyond video streaming.
FanCode has secured exclusive Indian broadcast rights for The Masters, PGA Championship, and US Open, strengthening its global sports offering.
Amul has surpassed ₹1 lakh crore in turnover, reporting an 11% year-on-year growth driven by strong demand across dairy categories.
Crocs India has launched a digital-first campaign featuring Rakesh Bedi, leveraging the viral ‘Dhurandhar’ meme to drive cultural relevance.
Naturals Ice Cream and Bombay Sweet Shop have partnered to launch a limited-edition range blending traditional Indian sweets with artisanal ice cream.
Dettol’s latest campaign for its antiseptic liquid pivots to maternal care, highlighting everyday protection in caregiving moments.
Red Chief has onboarded Ayushmann Khurrana as the face of its latest campaign, aimed at refreshing brand perception and expanding audience appeal.
The Body Shop has launched its global ‘Rebellious by Nature’ campaign to mark 50 years, reinforcing its founding values around activism and ethical beauty.
JioStar’s new IPL campaign positions unified viewing as a core proposition amid India’s evolving streaming and broadcast convergence.