Agency News
SG Puts the Spotlight on the Work
SG’s Autumn Winter 2026 campaign with Dhruv Jurel focuses on practice, setbacks and self-belief, reflecting a sportswear market projected to nearly double by 2032.
SG’s Autumn Winter 2026 campaign with Dhruv Jurel focuses on practice, setbacks and self-belief, reflecting a sportswear market projected to nearly double by 2032.
Tommy Hilfiger appoints Vedang Raina as its India watches ambassador, using his contemporary appeal to connect its Fall/Winter 2026 collection with younger consumers.
CREX has renewed its Harmanpreet Kaur partnership for a third consecutive term, using digital content and fan engagement to deepen its women’s cricket positioning.
Zoff Foods uses a three-minute film to spotlight spice sourcing, processing and cold-grind technology as consumers become more alert to food adulteration.
Triptii Dimri joins Peep Beauty as investor and co-creator, as the brand positions coloured contact lenses as a beauty and fashion category for Indian consumers.
Vijay Deverakonda’s Unhype enters India’s skincare market with functional, unisex products designed for young consumers facing everyday environmental challenges.
Swiggy Instamart’s latest campaign turns a 25-year snack habit into a consumer insight, encouraging shoppers to discover differentiated products through small switches.
Horlicks is entering the protein category with a fermented yeast formula, positioning protein as an everyday nutrition need rather than a gym-focused consumption occasion.
Parag Milk Foods is taking Avvatar beyond supplements with protein-rich popped chips, targeting everyday snacking occasions across quick commerce, retail and vending.
Apple has raised iPhone Pro pricing by up to 22% in India, while its first foldable enters at Rs 299,900, testing the limits of premium consumer demand.