Agency News
Max Cement Builds a Community-First Brand Story
Max Cement’s Northeast campaign with Suniel Shetty shifts cement communication from product performance to collective action, community building and regional relevance.
Max Cement’s Northeast campaign with Suniel Shetty shifts cement communication from product performance to collective action, community building and regional relevance.
Dollar Industries has renewed Mahesh Babu as Dollar BigBoss ambassador for South India, building on demand growth since entering the regional market in 2024.
Rivaah by Tanishq’s in a new campaign moves beyond jewellery to capture how modern brides shape weddings around personal choices, moments and experiences.
Porter’s new pan-India campaign with Colloquial challenges businesses to rethink familiar logistics workarounds that have become part of everyday operating habits.
Instamart is bringing prasad from Dagdusheth and Siddhivinayak temples to consumers, adding religious relevance to its Ganesh Chaturthi quick-commerce strategy.
Hero VIDA becomes title sponsor of India’s 12-match New Zealand tour, linking EV branding with cricket and a 100-year sporting relationship.
Flipkart’s nearly five-minute Big Billion Days film uses a large celebrity cast and modular storytelling to extend one campaign across social formats.
Meta One brings paid features, higher AI access and app-specific upgrades to Instagram, WhatsApp, Facebook and Meta AI in India.
BMW India names Ranveer Singh as its Brand Voice, linking individuality and driving pleasure with the launch of its new 7 Series flagship range.
Philips’ latest airfryer campaign with Sushmita Sen combines celebrity appeal and everyday consumer insight to strengthen its position in India’s growing kitchen-appliance category.