Agency News
Castrol Activ Uses Zombie-Themed Storytelling to Demonstrate Ride Smoothness
Castrol Activ’s latest campaign uses a zombie-inspired narrative to highlight the performance benefits of smoother two-wheeler rides.
Castrol Activ’s latest campaign uses a zombie-inspired narrative to highlight the performance benefits of smoother two-wheeler rides.
Snap has unveiled its new SPECS augmented reality glasses, signalling a long-term push to establish AR hardware as a mainstream computing platform.
Publicis has released ‘The Wrong Promises’, a film that critiques exaggerated AI claims and unrealistic expectations within the advertising business.
Nykaa has partnered with OpenAI to make its beauty and fashion catalogue discoverable within ChatGPT, opening a new channel for product discovery and consumer engagement.
Nike’s latest football campaign featuring Kylian Mbappé and Erling Haaland demonstrates how athlete-led storytelling continues to drive brand relevance beyond live sports events.
Yum Brands is reportedly seeking to sell Pizza Hut in a deal valued at approximately $2.7 billion amid slowing demand and changing consumer preferences.
Crocs has rolled out a monsoon-focused campaign featuring Rashmika Mandanna alongside digital creators to drive seasonal relevance and consumer engagement.
Meraki and Headshot have launched GameOn Media Network, a sports-focused media platform designed to connect brands with highly engaged fan communities across digital channels.
Edge by Titan has launched its new ‘Engineered with HeART’ campaign featuring actor Jim Sarbh, highlighting the intersection of precision engineering and design craftsmanship.
Insight India Network has partnered with XIM University, Bhubaneswar, to launch the Bharat Decode Study, a research initiative aimed at understanding consumers beyond India's major urban centres.