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Agency News

Daniel Wellington Taps Sharvari to Accelerate India Growth

Daniel Wellington appoints Sharvari as brand ambassador, signalling a stronger India focus as the Swedish watchmaker expands its presence under Timex Group ownership.

31 Jul 2026 · 1 min read
Agency News

FatakPay Brings Vaani Kapoor Onboard

FatakPay appoints Vaani Kapoor as brand ambassador, unveiling a year-long campaign to position itself as a Financial Super App beyond digital lending.

30 Jul 2026 · 1 min read
Agency News

Livpure Backs Uttar Da Puttar, Diversifying Brand Storytelling

Livpure partners with Uttar Da Puttar, using film-led storytelling to deepen cultural relevance and strengthen consumer engagement beyond traditional advertising channels.

30 Jul 2026 · 1 min read
Agency News

Impact Mints Makes Its Celebrity Debut with Ranveer Singh

Impact Mints appoints Ranveer Singh as its first Indian brand ambassador, launching a multi-platform campaign to build stronger recall in the competitive confectionery market.

30 Jul 2026 · 1 min read
Agency News

Sprite Leans into India's Spice Obsession

Sprite's latest campaign taps India's growing love for spicy food, using humour, celebrity power and food culture to reinforce everyday consumption occasions.

30 Jul 2026 · 1 min read
Agency News

boAT Charts a New Course with Kids Tech

boAT enters the children's technology segment with smart wearables and audio products, expanding beyond lifestyle electronics to capture India's growing family-focused consumer market.

30 Jul 2026 · 1 min read
Agency News

Go Colors Taps Shraddha Kapoor for First Celebrity Bet

Go Colors names Shraddha Kapoor its first brand ambassador, using celebrity-led storytelling to strengthen brand recall as India's women's fashion market grows rapidly.

30 Jul 2026 · 1 min read
Agency News

Patanjali Bets on Insurance as its New Playbook

IRDAI's approval of Patanjali and DS Group's acquisition of Magma General Insurance marks a strategic diversification, opening new possibilities at the intersection of finance and consumer trust.

30 Jul 2026 · 1 min read
Agency News

Cinépolis and Sony Pictures Come Together For Spider-Man Release

Cinépolis India and Sony Pictures launch exclusive Spider-Man collectibles, extending the film's theatrical campaign through fan engagement, merchandise and immersive cinema experiences nationwide.

29 Jul 2026 · 1 min read
Agency News

Nielsen Bets on AI to Redefine Media Intelligence with Launch of Ad Intel AI

Nielsen launches Ad Intel AI, combining decades of media intelligence with artificial intelligence to deliver real-time advertising insights, competitive analysis and strategic decision-making.

29 Jul 2026 · 1 min read
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