Bergner India turned cookware into a fashion statement by partnering with Arpita Mehta at India Couture Week, extending product design into premium lifestyle storytelling.
SleepyCat's latest campaign taps into India's growing rental lifestyle, positioning affordable sleep solutions as a practical alternative to buying an entirely new mattress.
Blissclub's new campaign with Abhay Deol signals its menswear entry, using emotional storytelling over product promotion to redefine comfort as a brand experience.
Prime Video adds Gujarati platform JOJO to its marketplace, signalling how regional language content is becoming central to India's evolving subscription streaming ecosystem.
Reliance Trends' new Onam campaign blends creator culture, contemporary fashion and festive traditions, signalling how retailers are reshaping seasonal shopping for younger consumers.
Eureka Forbes spotlights AI-powered home cleaning with Shraddha Kapoor, signalling how smart appliances are shifting from utility products to everyday lifestyle companions for Indian homes.
Google will introduce Gemini Spark in India next month, enabling AI Pro and Ultra subscribers to automate workflows and manage complex digital tasks autonomously.
Marico launches Parachute Advansed Protein Shampoo with a confidence-driven campaign, signalling its strategic push into India's expanding shampoo market and premium haircare segment.
adidas joins the inaugural Esports Nations Cup as official kit partner, outfitting over 2,000 athletes and signalling esports' growing appeal to global consumer brands.
DBS Bank India's latest DBS IDEAL campaign uses humour and relatable business moments to make digital banking more accessible while redefining B2B financial communication.