Agency News
Macaw Paints Turns 10,000 Shades Into a ‘Genie’ for Home Makeovers
Macaw Paints brings back Kartik Aaryan as the ‘Macaw Genie’, using fantasy, colour and 10,000-plus shades to make home transformation more tangible.
Macaw Paints brings back Kartik Aaryan as the ‘Macaw Genie’, using fantasy, colour and 10,000-plus shades to make home transformation more tangible.
India’s luggage category is attracting fashion and technology brands, as travel shifts from functional purchase to a visible extension of personal style.
Country Delight’s latest digital film with Vijay Sethupathi uses family banter, childhood memories and the taste of milk to reconnect everyday habits with nostalgia.
JioHotstar’s Play Along experience turns Anil Kapoor’s new quiz show into an interactive format, combining real-time participation, family engagement and rewards.
Ujjivan Small Finance Bank uses R. Madhavan and a perception-led campaign to challenge assumptions around its scale, products and financial capabilities.
Senco Gold & Diamonds is positioning men’s jewellery as an everyday discretionary purchase, putting chains and bracelets against gadgets, watches and sneakers.
NODWIN Sports enters mainstream sport with four business pillars focused on new-age properties, mass participation, commercial partnerships and sports ecosystem development.
Max Fashion’s Max Project New combines Sanganer craft, specially-abled artists and Kalki Koechlin’s curation to create an inclusive festive fashion proposition.
Huma Qureshi and Dressfolk launch Freefall, combining handwoven Indian textiles, master craftsmanship and contemporary saree design around the woman’s identity.
McDowell’s Soda returns with Kartik Aaryan in ‘Yaari Ki Nayi Vibe’, using friendship, spontaneity and a refreshed music cue to modernise its platform.